• U.S. consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very – or extremely – important to be able to call a business during their purchase journey. Call tracking and analytics have become a marketing technology “must have” as a result.

    Join Mike Boland, BIA/Kelsey’s Chief Analyst and VP of Content; and Ross Kaplan-Winn, Search Engine Marketing Manager at Top Level Management; as they offer a primer on how to use and benefit from call tracking and analytics. You’ll learn how to:

    • Use click-to-call to increase your AdWords effectiveness.
    • Utilize call tracking and still maintain SEO efficiency.
    • Understand the relationship between your online and offline channels.

    Register now for “Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Efficiency,” produced by our sister site, Digital Marketing Depot, and sponsored by CallRail.

     

    [Source:- searchengineland]

    Categories: SEO

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