The value and use of social media as communication tool in the plant sciences

Abstract Social media now complements many parts of our lives. Facebook, Twitter, YouTube and many other social networking sites allow users to share and interact with online content and to…

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How to Drive SEO Value in 90 Minutes a Week

We all love free traffic! SEO leads to revenue that goes straight to the bottom line. Yet, many companies do not have dedicated SEO resources and the task falls upon…

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Maximizing the potential and value of your SEO team

The complexity of working an SEO program has grown exponentially over the years, creating both challenges and opportunities for search marketers. SEO professionals today cannot simply rely on their marketing…

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The value of an in-house SEO

Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to the table, and why it's worth the investment for many…

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How to create the most value for the next technology wave

Major technology platforms shift every 10-15 years, with new platforms building on the ones they preceded. The PC was the platform of the early-1980s, then the internet came in the…

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Creating Stronger Brand Value Wins More Business

We're bombarded with brand messaging every day, but sometimes principals/equity partners find it hard to understand the value of their company’s brand. If you're among them, you're certainly not alone. Many…

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