Google is doing a much better job of communicating with the search community of late. Whether it’s the announcement of the latest updates, posting extensive documentation, or answering questions posed directly to a member of the team, Google is generally quick to state what does and doesn’t work in search. Saying that, I’ve done some digging […]
If you are a small business owner with a grasp of what it takes to make your site rank for the search terms your potential customers use, great! But if you’re not, don’t despair. Many small business owners struggle with one or more aspects of search engine optimization (SEO), and for good reason. While SEO is […]
Opinions expressed by Entrepreneur contributors are their own. Today, nearly every business lives and dies by brand visibility. With over 4 billion people on the planet now being on the internet, a huge part of that visibility is online – on social media, digital publications and email inboxes. However, organic search is the biggest driver of website […]
The old joke goes “An SEO walked into a bar, pub, public house, Irish pub, tavern, beer garden…” and some site owners have been creative about interweaving synonyms into content on a page – some with more success than others. And when it is not done very well, the content can be off putting for […]
Common SEO mistakes small businesses make Shutterstock Small businesses in particular can dominate local search if they employ good search engine optimization (SEO) techniques. However, according to Chris Rodgers, CEO and Founder of Colorado SEO Pros, there problems most small business encounter when it comes to their website copy. He shares the five most common SEO […]
“What do we need to do to optimize our site?” It’s a question every search engine optimization specialist (SEO) faces but one that doesn’t have a simple answer. After all, has there ever been a site that simply needs one thing? That’s the problem with SEO. It’s comprised of so many things that when faced […]
Just like any other business, the main goal of an online business is to attract potential customers find and buy your products or services. To achieve this, online businesses rely on their websites to interact with their audience to inform them about your solutions and convince them to buy. Unless you have a well established […]
Organisations are now resorting to artificial intelligence to enhance their search engine ranking. Search engine optimisation (SEO), which is an important criterion for gaining traffic, has a tremendous scope to be improved by AI and machine learning — and not just for keywords and phrases. AI algorithms can help make better sense of parameters like search history, […]
Opinions expressed by Entrepreneur contributors are their own. It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren’t visiting your business online, they certainly won’t be completing ecommerce purchases. Related: 4 Unexpected Ways Your Website Could Be Making More Money However, it seems as though […]
With a population little short of 1.4 billion, China is the most populated country on the planet and boasts more than 640 million internet users. Just for a little context, the entire population of Europe is roughly 750 million. For those willing to put in the time and effort into launching a successful digital marketing […]