Consistency is key to social media marketing success, so Facebook’s looking to help brands maintain active Pages by adding in a new reminder option, which is currently being tested among selected users.
As you can see, using this new option, Page admins can set up reminders to prompt them of when to post, with the ability to set custom alerts for specific days and times. The idea here is to get people posting when their audiences are most active – and/or most receptive – in order to enhance reach and response potential.
There’s also an option to set a reminder to post before significant holidays – Martin Luther King Day is used in the example above – to help brands tap into the surrounding buzz and conversation.
It’s an interesting option – maintaining a content calendar is a great way to keep your social media strategy on track, and with this, Facebook’s looking to integrate that functionality direct into their eco-system, which will no doubt prove useful, particularly for businesses who primarily focus on The Social Network.
In order to make the most of this functionality, however, you still need to work out the optimal posting times to reach your unique audience.
There are plenty of generic posting guides available for this purpose, but to really make it work, you need to analyze your audience data, via a combination of your Page Insights tab and the additional Audience Insights tool, and work out how and when to post – and who to focus on – in order to boost engagement.