When it comes to generating that critical “Know, Like and Trust” factor with a personalized, 1-on-1 marketing approach on a social network like LinkedIn, there’s an often-overlooked marketing method that’s proving more and more popular with the social media network’s 467 million plus users: Podcasting.
New data recently released by LinkedIn revealed a promising increase in podcast listenership among its users – which means that if you’re not already considering podcasts in your LinkedIn marketing process, you should be looking at them as another instrument in your “Know, Like and Trust” toolbox.
Here’s why podcasts work: Not everyone has time to sit and read blog posts, whereas a podcast can be consumed during a commute, a workout, or walking the dog.
With a podcast, you can literally “get in someone’s head,” and that person takes your voice along (via ear buds, car stereos, etc.) wherever he or she is headed at a particular moment in time.
Underlining this, LinkedIn recently shared this infographic which outlines that 35% of LinkedIn users globally are regularly listening to podcasts – and that the level of engagement with podcasts increases significantly with seniority.