LAVA TARGETS BIGGER CHUNK OF MKT WITH SUB RS 10K MOBILE PHONES

Homegrown handset maker Lava plans to focus on sub-Rs 10,000 mobile phones with 6-7 models in its portfolio to capture a bigger pie of the market in this price segment. “We want to focus and dominate in the sub Rs 10,000 mobile phones segment with a portfolio of 6-7 models. Our strategy is to have […]