The Importance Of Canary Ads For Social Media Analytics

Twitter has become one of the most heavily used datasets for social media analytics due to its widespread availability as both a free sampled stream and paid firehose. Almost every…

Continue reading
Twitter Launches In-Stream Video Ads in India

After a pilot run with some users, Twitter on Wednesday rolled out its in-stream video ad service to all advertisers in India that will help marketers capture consumers' attention when they are…

Continue reading
Tencent Sees Video Games, More Ads in Snapchat’s Future

Chinese internet giant Tencent Holdings said on Thursday it could help Snapchat owner Snap publish video games and improve ad sales after acquiring a 12 percent stake in the US social media network. Snap's disclosure in a US…

Continue reading
Google placed its own ads first, study claims

Adverts for Google products occupied 91% of the top ad slots on the firm's search results pages, in a study done for the Wall Street Journal. Advertising data firm Semrush…

Continue reading
Google will punish sites that use annoying pop-up ads

  Google is about to deal a small blow to some of the most annoying ads on mobile: pop-ups and interstitials. It’s not a stretch to argue that readers don’t…

Continue reading