About two years into his only term in office, George H. W. Bush said in an interview that he was just beginning to understand the power of the spoken word of the President. It took him two years to realize this – an this was back in the nineties. In today’s world, the President can speak at […]
With marketing channels becoming completely fragmented, companies are looking towards new ways to get their message out. Social media is becoming noisier and noisier for brands as pretty much every company is using social (many in the wrong way) to broadcast their latest message. Enter the employee who has their own social network and community […]
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