Social media platforms are no longer just domains for socializing. They are powerful marketing tools for brands. Platforms like Facebook, Instagram, Twitter, Snapchat, TikTok and YouTube are witnessing an influx of brands looking to connect with consumers in a more personalized way. Using wit, humour or a strong social message, bands are constantly trying to […]
A report on direct-to-consumer (D2C) marketing in 2019 finds that SEO is a top acquisition channel for most brands. When asked “what are your top 3 acquisition channels?” the responses were: 61% – Social media 51% – SEO 50% – Direct traffic Paid search came in fourth place (26%), and physical stores were a distant fifth place response […]
In March of last year, a whistleblower revealed that political data firm Cambridge Analytica gained improper access to private information on more than 50 million Facebook users. One month later, Facebook chief executive Mark Zuckerberg faced a congressional hearing where the social network’s data practices were the subject of intense questioning. Facebook was not the only social […]
An extensive survey conducted by Digit.in across the country has shed light on what smartphone users feel about the devices they own. Our previous reporthighlighted that a majority of smartphone users own and use a Xiaomi device. As we gather more insights from our Great Indian Mobile Survey, it’s comes to light that Apple is the highest ranked […]
HIGHLIGHTS Tecno Mobile is eying to enter into India’s top 5 smartphone brands list It is expanding its footprint in 15 major markets like Delhi-NCR Company’s major share in mobile sales comes from the offline channel Chinese mobile maker Transsion Holdings, which has recently entered the offline premium smartphone market in India with Tecno Mobile brand, is […]
Despite rumors to the contrary, console gaming is currently alive and well. Although the long term prospects for consoles are still murky, with PlayStation president Shuhei Yoshida even suggesting that console gaming is a constant struggle against obsolescence, in the short term PS4 or Xbox One gamers have some encouraging signs to look towards. The […]