Facebook’s Social ID App Hello Is Pretty Much Dead

HIGHLIGHTS Facebook began testing Hello app two years ago The app was available in select markets The company seems to have abandoned the app Facebook appears to have given up…

Does Facebook’s Advanced Ad Targeting Limit Campaign Effectiveness?

There was a Wall Street Journal article which gained a bit of attention this week which suggested that Procter & Gamble are looking to reduce their spending on targeted Facebook…

What Social Media Marketers Need to Know About Facebook’s Instant Articles

With its new offering "Instant Articles," Facebook hopes to revolutionize how publishers post content to its network. On April 12th, the company will unveil the new feature on iPhone and Android Facebook…

The quest for free internet in India: is it Facebook’s responsibility?

Who can deny the cause for free internet access? Especially in emerging economies. It is a noble cause and must be supported in every possible way. But given the fact…