The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search. By now, most of us are familiar with the Google update known as Pigeon. Launched in 2014, it allowed greater search visibility for local directories, which helped local search engine optimization (SEO) establish a […]
Perhaps more than any other industry, hospitality is tied to its location. While retail and office work have moved to the internet, hotels remain offline to a certain extent. The way people find and book hotels, though, has changed significantly in recent years. Consider this timeline: 2015: Google announces that more searches take place on mobile […]
Plain and simple, SEO isn’t dying; it’s only changing. This means that you still need SEO, local business or not, you just have to make sure your strategy is up to par with the latest best practices. When it comes to your local business, however, this is even more crucial. Remember that the way you […]
Local SEO is very different than your general SEO campaign, but it can be very beneficial. But, we will admit that local SEO is tough and can be very hard to understand. Luckily, we’ve sat down and come up with some unique and effective tips that you can use for your local business. With these […]
Local SEO is very different than your general SEO campaign, but it can be very beneficial. But, we will admit that local SEO is tough and can be very hard to understand. Luckily, we’ve sat down and come up with some unique and effective tips that you can use for your local business. With these […]
The Society of Information Technology Management, Socitm, has stated that local government bodies should review all information governance arrangements in light of changes to EU-US data protection policies. In its latest briefing, Data protection: <Control><All><Delete>?, Socitm has recommended that all IT professionals update their information, security and data protection policies, as councils could face difficulty […]