For entrepreneurs, SEO is an integral part of building a successful startup from the ground up. Despite this, many founders neglect this low cost, high reward business strategy, according to digital growth expert Scott McGovern. A Search Engine Optimization (SEO) strategy is a powerful tool for any startup — and doesn’t have to kill the budget. […]
Dwell time is one of those metrics that gets referenced a lot in articles, on social media, and in conference presentations. Sadly, though, it remains greatly misunderstood by some in the SEO community. What is dwell time? Do search engines really use it? Is it a ranking factor? And, if so, how can you impact […]
Google’s John Mueller revealed that more weight is given to pages in search results based on how many clicks it takes to get to them from a site’s home page versus the URL structure. This topic came up in a recent Google Webmaster Central hangout, where an ecommerce store owner asked about the best way to […]
Just when we thought the saying “Content is king” was gone for good, there it goes showing its sneaky little face again in the search engine optimization (SEO) world. Bearing in mind also that “Content is queen,” it appears that content is, in fact, pretty danged important — so important that a new sub-industry has […]