SEO does not work in a vacuum. It requires many moving parts working in the right context in order to create a holistic, effective marketing strategy that gets results for your business. From audience, to the user, to final conversions, SEO involves executing the right moving parts in the correct context and in the correct […]
Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages. The researchers examined how each site and each page performed in terms of search crawlability, technical SEO, and on-page SEO. As part of the analysis, the researchers assigned each […]
HIGHLIGHTS Obama’s tweet garnered 2.8 million ‘likes’ This tweet is also the fourth most-retweeted post ever Obama (@BarackObama) has 93.3 million followers Former US President Barack Obama’s tweet in response to the deadly violence in the Charlottesville, Virginia rally garnered 2.8 million ‘likes,’ making it the most-approved post in the Twitter’s history. Obama’s tweet that he posted […]
Editor’s Note: In “Tough Love Tuesday,” our first-ever summer success series, we’re connecting side-hustling entrepreneurs with support, resources and advice from amazing experts. Sign up for our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page for more helpful tips. With content being king, SEO may as well be queen. They […]
I’ve talked with hundreds of business owners, entrepreneurs and marketing managers prior to launching SEO campaigns for their business. From Fortune 500 brands to local dentists, doctors, plumbers and accountants, I’ve fielded questions from people in many different industries. I’ve been amazed at the common misconceptions that I continuously hear about search engine optimization. My job is […]
Major technology platforms shift every 10-15 years, with new platforms building on the ones they preceded. The PC was the platform of the early-1980s, then the internet came in the mid-1990s to improve the functionality and connectedness of PCs, then the smartphone emerged in the mid-2000s to put an internet-connected PC in everyone’s pocket. We’re […]
Everyone wants to get a high click-through rate and a good spot in Google’s search algorithm. But, when it is generally accepted in the industry that Google uses approximately 200 ranking factors to rank websites — and some of these are proven, some are controversial and some are purely nerd-based conjecture — it can be hard to know which factors […]
The graveyard of technology is riddled with failed products: remember the Apple Newton? Or Microsoft’s Zune? How about Amazon’s Fire Phone? And yet in Silicon Valley “failing fast” is heralded as a virtue and, sometimes, even failing slowly can have unforeseeable benefits. Cutting-edge products may die an embarrassing death, but they often also lay the […]
SEO isn’t an exact science — nor even exactly a science. That said, there are certain strategies that – when used consistently – greatly increase the likelihood of getting higher rankings. Knowing what these strategies are means you can spend time doing things that will actually drive results. This post will outline 12 of the most effective […]
With a net worth of close to $5 billion, LinkedIn co-founder Reid Hoffman credits much of his entrepreneurial success to playing strategy games. “Business is the systematic playing of games,” he’s fond of saying. Hoffman even went so far as to name several conference rooms inside his building at LinkedIn after famous video games – Pac-Man, Tetris and Space Invaders. And […]