Hashtag battle: Inside the BJP and Congress social media war rooms

On March 17, Prime Minister (PM) Narendra Modi prefixed his name with the word ‘Chowkidar’ (watchman) on Twitter, sending social media into a tizzy. Numerous Bharatiya Janata Party (BJP) Union ministers, chief ministers and leaders followed suit. The PM was possibly countering Congress president Rahul Gandhi’s ‘Chowkidar Chor Hai’ (the watchman is a thief) campaign against […]