Search engine optimization (SEO) continues to be an essential part of any digital marketing strategy. As much as we like talking about the newest and latest digital marketing tactics, SEO is a reliable mainstay and will be so for the foreseeable future. When designing a comprehensive SEO strategy, however, most digital marketers spend their time […]
In the past couple of months, many marketers have rapidly shifted gears in the face of sudden budget limitations and realigned priorities. Investments into long-term projects or new software may have been put on hold, yet key performance indicators (KPIs) still need to be met. Many are left wondering what they can do to promote […]
Traffic is crucial to any online business. You can rely on your paid marketing efforts or leaning into a variety of social channels, but if you aren’t capitalizing on organic traffic, you’re missing out on a huge opportunity. Organic search accounts for 53 percent of all traffic online, so if your business doesn’t have a solid search engine […]
If you operate a website or are in charge of a company’s marketing, you very likely already know how important SEO is to your brand’s visibility. A whopping 75 percent of users don’t click past the first page of search results, so if your SEO game isn’t on point, you’re likely missing out on a significant amount […]
Optimising on-page content, implementing keywords, and building relevant links may be the pillars of SEO, but technical factors which fly under the radar also impact your campaigns. While Google has moved in a more user-centric direction with its most recent updates, optimising technical elements can pay dividends in boosting rankings, engagement and conversions on your […]
There is no shortage of technical SEO tools for agencies. From identifying issues with site speed to crawling and indexing, it’s important to have the right tools in your arsenal to identify any technical issues that may be impacting organic search performance. What follows is a list of essential technical SEO tools that every SEO professional […]
The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Latest in Advanced Technical SEO session with Dawn Anderson, Bastian Grimm and Brian Weiss, with an introduction from moderator Michelle Robbins. Michelle Robbins Technical SEO is the foundation upon which all other SEO efforts are built. Without […]
A good SEO strategy should cover both on-page and technical SEO factors. Yet an SEMrush study found that a significant number of websites are still plagued with technical SEO issues. It’s a best practice to regularly perform an in-depth technical SEO audit on your website to make sure that search engines are able to crawl and index your pages […]
Technical SEO is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem-solving and critical thinking skills. In this article, I cover some fun technical SEO facts. While they might not impress your date at a dinner party, they will beef up […]
The MoU was signed by Sebi chief Ajay Tyagi and SEO Iran chairman Shapour Mohammadi in Mumbai.(PTI File Photo) Markets regulator Sebi on Thursday entered into a pact with its counterpart in Iran to promote technical assistance and facilitate cross-border co-operation in the area of securities regulations. It will facilitate mutual assistance, contribute towards efficient performance of […]