Endorsement deals used to be exclusively available to celebrities, but in recent times the use of social media personalities to sell products has taken off – but not always smoothly. Take for instance the VW and Drive Dry campaign on drunk driving awareness that went sideways at 100 km/h recently, when SA TV personality Nomuzi Mabena […]
Google is doing a much better job of communicating with the search community of late. Whether it’s the announcement of the latest updates, posting extensive documentation, or answering questions posed directly to a member of the team, Google is generally quick to state what does and doesn’t work in search. Saying that, I’ve done some digging […]
Samsung claims that the Galaxy S9 and Galaxy S9+ feature 20 percent thicker glass protection and a stronger 7-series aluminium frame, compared to their predecessors. A new drop test video puts that claim to the test. The video finds that despite being breakable, the Galaxy S9 models are more durable than the last year’s Galaxy S8 and iPhone X. Another video on YouTube […]
Mass Effect: Andromeda gameplay designer Manveer Heir let slip some choice words about EA’s approach to game development on the Waypoint Radio podcast this weekend. Heir left Mass Effect: Andromeda developer BioWare and is now an independent developer. Considering the current context — with EA shutting down Dead Space and Battlefield Hardlinedeveloper Visceral, which saw its current project, a single-player Star […]
For the past ten years, Tibia, a nearly 20 year old MMORPG, has had a mysterious door located in a network of caverns on the jungle island of Banuta. This door, which from all appearances looks to be simply made of wood, has been the source of a decade of speculation. Earlier this week it […]
“Voodoo”. “Black magic”. “The death of a platform”. These are just some of the affectionate terms that people have been using to describe social media’s shift towards algorithm-based feeds. Social media audiences have frequently been averse to change, even if they don’t fully understand the ramifications of such updates, and this continues to be true. But as marketers, […]
In every business, voice communication is a critical element of success. You need a secure and efficient way to communicate with your employees and customers. Communication is also important to contact prospective clients and conduct business. A business phone system is just as critical to the success of a company as other advancing technologies. Business […]