SA’s advertising regulator is drafting new rules for social media – and they could hit paid social influencers hard
Endorsement deals used to be exclusively available to celebrities, but in recent times the use of social media personalities to sell products has taken off – but not always smoothly. Take for instance the VW and Drive Dry campaign on drunk driving awareness that went sideways at 100 km/h recently, when SA TV personality Nomuzi Mabena […]