[Updated] Bing Ads Experiencing Nearly 2-Day Reporting Outage


1:00 PM 2/10:  New details on specific areas now provided (bullets below). “As of February 10, 2016 10:00 AM PST, Ad Campaign performance reporting is delayed by at the most 14 hours. [Important Update]: Data for hours between 02/05/2016 9 PM PST to 02/07/2016 11 AM PST is incomplete.”

  • For Product Ads, feed processing is caught up, but “Product offers being updated via Content API are seeing about a 4 day delay. Performance metrics being reported in Bing Merchant Center is 3 days behind. Time to go live for brand new shopping offers is about 3 days delayed.”
  • For UET, tags showing incorrectly as Inactive have been fixed. List sizes have not been updated since 2/8/2106.
  • For ad copy/editorial, the backlog is now being processed. Anything in Editorial Pending Review won’t be processed until the backlog is cleared. Appeals requested via the UI are also delayed.


Bing Ads engineers are working to fix a reporting problem that has been plaguing the system since Saturday afternoon.

According to Bing Ads, as of 6:15 this morning, reporting was delayed by 43 hours and counting. Some customers report they are missing data from as early as Saturday, however.

Update: A Microsoft spokesperson told Marketing Land Tuesday afternoon, “We are working diligently to resolve delays with Bing Ads. For status updates, please see the Platform Health Blog.” (link below)

Performance data is not flowing, leaving advertisers without visibility into campaign performance, including impressions, clicks, conversions and, more critically for some, spend. All components of the platform are affected, including the API, Web UI, Bing Ads Editor and Mobile apps.

In addition, the company notes that Bing Shopping catalog processing is roughly two days behind, and uploaded feed files could take up to two days to process. Billing information is also impacted by the issue “and might not show the exact value” in the reporting interfaces while the issue persists.

It’s not clear what the exact nature of the problem is, but the initial update on the incident report posted at 5:00 a.m. Sunday suggested a fix would take effect in a couple of hours, “at which point reporting data should begin to catch up in Bing Ads.” That didn’t happen. The most recent update, at 6:15, explains that “Engineering teams are seeing some processing improvements in systems after deploying a fix.”

Dare Obasanjo, engineering lead for Bing Ads, and the Bing Ads social team have been responding to tweets from frustrated customers this morning. Obasanjo said that while there is no timeline yet for a fix, the data isn’t lost and will show up when the issue is resolved.

To follow updates from Bing Ads engineering on the issue, see the incident report on the Bing Ads Platform Health Blog.

Edit: A previous version of this article stated reporting data stopped flowing midday Sunday. That was based on what I see in accounts, however, it seems likely that data has populated during the repair process. Others report still missing data as far back as Saturday afternoon. Bing Ads opened the incident ticket at 4:00 p.m. on Saturday.



[Source:- searchengineland]