What is Social Media Marketing?

Social media marketing is a critical component of the digital marketing mix that helps you drive traffic to your website, engage prospects in conversation, and manage your brand reputation online. With social media marketing services from SEP, you can expect the following benefits:

  • Create more brand exposure and awareness so more prospective customers find you online
  • Build brand authority and gain customer trust, so that when prospects are ready to buy you are at top of mind
  • Get more high quality leads
  • Engage with leads through personalized, highly relevant conversations
  • Gain valuable insight into customer thoughts, opinions, needs and interests

Our Social Media Services and Products

As one of Canada’s top social media marketing companies, we offer a full suite of solutions that work in harmony with all other inbound marketing practices to deliver long-term, sustainable results. Our social media marketing services include:

  • Profile Optimization – We will identify and execute quick wins and long-term strategies that will optimize your social media profiles and increase the effectiveness of your social media campaigns. This includes proper page titles, blog installation optimized for social, keyword-rich descriptions and posts, relevant tagging, customized tabs, inbound linking, consistent branding, and functionality.
  • Social Shares – We will curate and share topical articles, industry related news, blog posts and other relevant content to keep your social media profiles active and engaging. This will keep visitors coming back and expand your network.
  • Paid Social Media Advertising – Whether Facebook, Twitter or LinkedIn, social advertising helps to drive growth, build contact lists, promote content and improve brand awareness. We employ multivariate testing to determine what ads perform best and identify opportunities for improvement. We also optimize ads to get the best results, at the lowest cost.
  • Social Contests – We will help you create brand awareness and better engage your prospective customers through effective social media contests. Our strategy includes goal setting, custom graphics development, promotion and performance measurements, so we can maximize the reach of your contest.
  • Social Usability Testing – We assess how your brand is performing from a social perspective and analyze your competitors’ profiles to identify opportunities for improvement. From our findings, we enhance your social media profiles so that they become more effective sales tools for your business.
  • Audience Building– We will grow the number of fans and followers for your business to help establish your brands credibility and trust. Our strategy includes using highly refined targeting options to ensure your new fans and followers are people who may be in market for your product and service not just anyone!