Mobile app budgeting is an undertaking which most of the businesses are not adequately equipped with. Regardless of the number of organizations understanding the importance of planning a mobile app budget, there are in fact very less number of companies that really grasps the essence of what it really takes to build a user-friendly, fully-functional mobile app. This knowledge difference is the reason why many underestimate the significance of the resources, budget and time they require in building a valuable product. Check out the five mobile app budgeting mistakes companies make and you as an entrepreneur can avoid:
App marketing Budget
Marketing plays a vital role in driving user acquisition and growth and as the app market has become highly competitive, just like any other service or product, your mobile applications also need to be promoted in order to be successful. But all too often, the aspect of marketing takes the backseat.
Most of the entrepreneurs while paying attention to the mobile app developmentprocess, forgets to focus on app marketing altogether. And this is how they fail to capture customer’s attention for their app. Setting up a budget for app marketing will help you familiarize people about the benefits and usability of your app which in turn would lead to more downloads and profits.
Mobile app marketing should be considered at the initial stages of the development process when you are establishing the success metrics. Just like app objectives are essential, your marketing budget also needs to be compatible with these objectives.
App Updating Budget
This is one of the most critical budgeting mistakes mobile app developers make that results in reduced shelf life of the mobile app. New technology keeps emerging in the market which makes it vital for the developers to update their application on schedule to keep it relevant with the ever evolving technology.
Constituting budget for regular app updates helps you in delivering a better user experience that meets your user’s requirements and enable your app to continue longer in the competition. Proficient mobile app development companies provide services to clients release major updates timely, thus empowering the clients to earn more profit from their app solution.
Prioritizing App’s UI
Even though a powerful UI can boost the user engagement, the app functionality is what delivers the actual benefit. To make the app appear more attractive, entrepreneurs focus more on UI (user interface) but overlook the app’s functionality. If you want to build an app with great user experience then you need to set a proper budget for its back-end infrastructure which will ultimately bring forth a business boosting app.
Excluding Cross-platform app development
Many entrepreneurs set up their budget only for a single platform and are oblivious to the involvement of cross-platform development which eventually restricts the possibilities of gaining more profit from their app. As customers today are divided on numerous platforms thus incorporating cross-platform mobile app development in your business strategy can help fabricate functionality that serves the need of large section of end-users.
Thinking Mobile apps and websites are correlated
Websites and Mobile apps both are two different elements and you cannot set the budget of your app taking into consideration the budget of your website. Developing a mobile app involves more complexities which add to the overall cost, thus it requires more budget than developing a website.
The above-mentioned five aspects are highly important mobile app budgeting factors. However, they are generally altogether absent when budget propositions are being formulated. If you haven’t contemplated these aspects, then you have only planned a budget for your project, not a functional, feasible mobile app.