As someone who started out carrying a quota in sales, the rule of 78 has lived rent-free in my subconscious for most of my career. For a great year, you have to start strong. The rule of 78 is a revenue formula for subscription-based companies. Put simply, if you close a deal in January, you […]
The first thing that many people want to do is grab a camera or smartphone and start uploading videos. You don’t need to do that. Blindly trying will not bring you success. YouTube’s algorithms work in a completely different way. YouTube gives priority to those channels that make content regularly. It means that to test […]
You’ve worked really hard to get where you are. Go ahead, toot your own horn. You deserve it. We know running your own website can be lots of hard work — and that’s not even counting the challenges, learning curves, and (probably) late nights you’ve endured in the process of getting where you are now. That being […]
With the start of a new decade came unexpected changes to our world. With the onset of the Covid-19 pandemic in 2020, the world was instantly a different place. With the need to stay away from public places, and to work remotely, the amount of online time skyrocketed by over 70% over the past year. Of course, […]
Supply chain shortages. Public health restrictions. And the meteoric proliferation of delivery apps and take-out dining. These are just a handful of trends driving change and innovation across the Food and Beverage industry, now and in the foreseeable future. For Food and Beverage brands, this rapidly changing and often unpredictable landscape has made already fierce […]
The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based content to live video to all the things being done with data for more personalized marketing, staying in top of what’s real vs. the hype […]
The great thing about the internet is that it’s full of brilliant marketers sharing great information — all for free. Social media is no exception. If you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 33 blogs specifically about […]
Abstract Social media now complements many parts of our lives. Facebook, Twitter, YouTube and many other social networking sites allow users to share and interact with online content and to connect with like-minded people. Its strengths – rapid dissemination and amplification of content and the ability to lead informal conversations – make it a powerful […]
Abstract This research examined the relations of social media addiction to college students’ mental health and academic performance, investigated the role of self-esteem as a mediator for the relations, and further tested the effectiveness of an intervention in reducing social media addiction and its potential adverse outcomes. In Study 1, we used a survey method […]
The processing and evaluation of news content on social media is influenced by peer-user commentary
Abstract Contemporary news often spreads via social media. This study investigated whether the processing and evaluation of online news content can be influenced by Likes and peer-user comments. An online experiment was designed, using a custom-built website that resembled Facebook, to explore how Likes, positive comments, negative comments, or a combination of positive and negative comments would affect […]