Abstract This research examined the relations of social media addiction to college students’ mental health and academic performance, investigated the role of self-esteem as a mediator for the relations, and further tested the effectiveness of an intervention in reducing social media addiction and its potential adverse outcomes. In Study 1, we used a survey method […]
Social media marketing is essential for increasing traffic to your website, landing pages, blog posts, and more. Social media can help you build brand recognition, foster a community around your business, and grow your bottom line. It can also be a key driver of traffic to your website. It’s the second most frequently cited benefit, […]
To anyone who has had to plan and execute a social media strategy, you understand how hard it is to stay on top of the ever-changing social media landscape. Social networks are constantly rolling out new features, and it’s important to distinguish passing industry fads from trends that can spur growth. In this post, I’ll […]
When it comes to social media, the red flags just keep appearing. Amid debate, experts have found that social media use appears linked to negative mental health impacts among young people. Researchers have noted a rise in depression among young people since about 2012, with use of social media among teens and their amount of time spent online increasing in close proximity. Earlier this […]
Your success on social media entirely depends on the success of the content you post. Producing effective, high-performing content, however, presents a number of challenges for small businesses. It’s competitive, time consuming, and should ideally add value to your customer experience. To help overcome these hurdles, content strategies usually include a varied mix of content types. When you […]
Abstract This study is an attempt to examine the application and usefulness of social media and mobile devices in transferring the resources and interaction with academicians in higher education institutions across the boundary wall, a hitherto unexplained area of research. This empirical study is based on the survey of 360 students of a university in […]
While many of us enjoy staying connected on social media, excessive use can fuel feelings of anxiety, depression, isolation, and FOMO. Here’s how to modify your habits and improve your mood. The role social media plays in mental health Human beings are social creatures. We need the companionship of others to thrive in life, and […]
When used properly, social media can be a valuable addition to a department’s communications strategy. Because many employees have expressed an interest in developing and maintaining a social media presence in personal and professional capacities, the Office of University Communications and Marketing has crafted the following introduction to social media. Please read this overview prior […]
WhatsApp will soon introduce multi-device support. (Image credit: AP) The most frustrating thing about WhatsApp is its limited cross-platform support. Sure, WhatsApp is easily the best messaging app on the market right now but you can’t use the app on multiple devices. Well, it looks like WhatsApp is hard at introducing the feature in the […]
The processing and evaluation of news content on social media is influenced by peer-user commentary
Abstract Contemporary news often spreads via social media. This study investigated whether the processing and evaluation of online news content can be influenced by Likes and peer-user comments. An online experiment was designed, using a custom-built website that resembled Facebook, to explore how Likes, positive comments, negative comments, or a combination of positive and negative comments would affect […]