Commerce Media Suite helps brands and merchants expand reach and drive incremental sales on quick commerce and e-commerce marketplaces.
As part of the suite, Commerce Media through Google Ads helps brands reach high-intent shoppers across Google’s surfaces such as Search, Shopping, YouTube, Display, Discover, and Gmail, driving shoppers directly to quick commerce and e-commerce marketplace listings of the product they’re looking for.
The solution empowers brands with Google AI-driven performance, enhanced transparency, self-service options, and access to valuable first-party data from marketplaces. It also provides measurement at the product level, allowing brands to compare the effects of their media spending to the sales data at the category and product levels. Commerce Media through Google Ads is available to brands on leading marketplaces like Blinkit, Swiggy, Zepto, and Myntra. It was launched ahead of the holiday season to help brands capitalize on demand. Early adopters are already achieving significant outcomes. Utilizing Google Ads to drive sales on Blinkit, ITC Aashirvaad Select saw a fourfold return on ad spend. Similarly, RENÉE Cosmetics leveraged the solution to achieve an 11.5% increase in sales on Blinkit, alongside a 48% lower cost per order.
The solution provides a strategic advantage for brands, creating new opportunities to drive profitability.
