Look Out for These 5 Signs of Black Hat SEO

Black hat SEO refers to unethical practices to help a website rank higher in Google. Often times, a website doesn’t even know it’s suffering from black hat search engine optimization…

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An Open Letter To Uber’s CEO On America’s Technology Leadership

Photocredit: Oliver Berg/dpa Photo by Oliver Berg/picture alliance via GETTY To: Dara Khosrowshahi, CEO Uber From: Bob Zukis, CEO DDN and Professor, USC Marshall School of Business Dear Dara, Congratulations on…

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Boost Your Website’s Visibility With This SEO Course

Anyone who works in marketing knows: unless your website reaches the first page of the search results for your desired keywords, it's highly unlikely you'll get the traction you need…

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How Social Media Over-Sharing About Your Child Can Cause Irrevocable Harm

Social media posts from parents can hurt their childrenPHOTO: ISTOCK If you’re on social media, you’re most likely bombarded every single day with an onslaught of social media updates about…

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Skip the SEO and SEM basics

Experienced search marketers like you are always pursuing the latest tactics and strategies that will take a campaign from “great” to “genius.” That distinguishes you from the rest. You deserve…

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14 Common SEO Mistakes (And How To Correct Them)

Search engine optimization (SEO) is an entity in near-constant flux. Over the years, Google has changed its search algorithms multiple times—most recently in March 2019. Many businesses may be employing SEO…

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14 Common SEO Mistakes (And How To Correct Them)

Search engine optimization (SEO) is an entity in near-constant flux. Over the years, Google has changed its search algorithms multiple times—most recently in March 2019. Many businesses may be employing SEO…

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Stocks jumps 200 pts as rupee recovers, Nifty tops 11,650; LVB jumps 5%

NEW DELHI: Benchmark indices jumped over half-a-per cent in Friday’s trade, as the rupee recovered some ground after Thursday’s sharp drop. An appreciating rupee draws foreign inflows. At 9.25 am,…

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7 Reasons Why SEO Matters for Every Startup

For entrepreneurs, SEO is an integral part of building a successful startup from the ground up. Despite this, many founders neglect this low cost, high reward business strategy, according to digital…

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The 4 Pillars of Enterprise SEO Success

Before starting my position at Groupon, I interviewed for director and senior manager positions in SEO with REI and Amazon. I noticed that there appears to be a shift in…

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