Creating Stronger Brand Value Wins More Business

We're bombarded with brand messaging every day, but sometimes principals/equity partners find it hard to understand the value of their company’s brand. If you're among them, you're certainly not alone. Many…

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Tinder to use ‘Augmented Reality’ approach to find the perfect match

It’s Saturday and you go to your favourite cafe to chill as usual. You open up Tinder and look for people close to you. But this time you have a…

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Uber announces new developer tools for better integration of the app

We've already seen third-party developers pairing with Uber for improved integration of their app. The company has now announced two more tools to help developers get the better out of…

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Microsoft pushes forward with AI despite Tay set-back

Microsoft has announced a number of updates for its advanced analytics and machine learning offerings as part of its ‘Conversation-as-a-Platform’ push. Despite the company facing criticism after its twitter-inspired PR…

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RollerCoaster Tycoon World limps into Early Access

"Not fully tested" isn't something I like to hear in association with roller coasters, but here RollerCoaster Tycoon World is having a crack at Early Access. Your £30/$50 (wince) buys "the core…

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3 Ways to Drive Community Engagement Through Email

Ongoing engagement is critical to the success of an online community. Without active dialogue and member participation, communities fail to meet the expectations of organizational leaders and stakeholders. Increasing engagement…

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Google’s Fiber Phone will let you use your landline on the go

Google, on Tuesday, announced the Fiber Phone via its official blog. To use Google’s Fiber phone service, you’ll need to attach the ‘Fiber phone box’ to an existing landline handset…

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Humidity rather than heat is the number one enemy of the hard disk

Heat isn't the biggest enemy for the humble hard disk, rather humidity is what causes the most failures, a new piece of research has observed. The study, carried out by…

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Socitm outlines concerns for local government ahead of new data protection regulations

The Society of Information Technology Management, Socitm, has stated that local government bodies should review all information governance arrangements in light of changes to EU-US data protection policies. In its…

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Mass Effect Andromeda plot slips out in a survey

An EA marketing survey may have let slip plot details for Mass Effect Andromeda. 'May' because this comes from screengrabs posted by NeoGAF user anexanhume. For one thing, they'd be easy (if boring)…

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