We had a blast playing Donkey Cutts, a Donkey Kong-inspired game about earning social media cred and avoiding panda and penguin updates that I wrote about earlier this year.
Now we have a new distraction. NetVoucherCodes has released a sequel to Donkey Cutts, called Chuckie Links, which is inspired by the classic 80s video game, Chuckie Egg. The game lets you select from Danny Sullivan, Marie Haynes, Wil Reynolds, Rand Fishkin, Barry Schwartz, and Matt Cutts as your “Hero” and avatar.
According to Kelly Brunton, Business Analyst and Social Media Manager for NetVoucherCodes, Chuckie Links was built as an example of utilizing games as part of a link building strategy:
We feel that with the current penguin update currently running, this would be topical and a great way to highlight some additional SEO benefits of building a HTML5 game…for example, social noise, link building, time on site (which has been phenomenal for both games), repeat visitors – all of which games are great at increasing!