12 Most Effective SEO Strategies For 2017
SEO isn't an exact science -- nor even exactly a science. That said, there are certain strategies that - when used consistently - greatly increase the likelihood of getting higher rankings. Knowing…
SEO How-to, Part 9: Diagnosing Crawler Issues
Editor’s note: This post continues our weekly primer in SEO, touching on all the foundational aspects. In the end, you’ll be able to practice SEO more confidently and converse about…
5 ways voice search will affect SEO in 2017
When I first spoke to Siri, I acted like the most high-school, skeptical, ridiculous version of myself. “Hey Siri. Can you call me Bunny?” – “Yeah, sure, Bunny.” – “You’re…
How Important Is SEO to the Success of Your Business?
The importance of SEO has been a point of debate for years. Half the internet believes SEO is dead, while the other half feels it’s necessary. But do we overlook it?…
The Importance of Digital Marketing Cannot Be Overstated
You are correct in your assumption that there are many components that go into building a successful and growing business. Customer service, of course, is critical. So is offering a…
Are You Digging Deeply Enough Into Geographic Optimizations?
Often when auditing accounts, we see that geography has been considered a “set it and forget it” type of setting. You can only target where you can target, right? Sure,…
AdWords App For Android Now Supports Universal App Campaigns
The Google AdWords app for Android now includes support for Universal App campaigns and features two new conversion columns. App promoters can monitor their Universal App campaigns, which enable ad distribution across the…
The Local Data Ecosystem Just Got A Little More Eco-Friendly
On December 15, Google launched the Google My Business API, which creates a completely new way for brands and platforms to get information about their locations into Google Search and…
Google To Remove Right-To-Be-Forgotten Links Worldwide, For Searchers In European Countries
Google plans to censor European “Right To Be Forgotten” links on sites worldwide, for those searching from the specific European countries where particular requests were made. This would make it…
Google Mobile Image Search Adds Drop-Down & Other UI Changes
Google has quietly made some tweaks to their mobile image search interface. When you click on an image within the mobile image search interface on Google, you are given a…