Abide the rule of 78: Crush your Q1 marketing plan for stronger results year-round

As someone who started out carrying a quota in sales, the rule of 78 has lived rent-free in my subconscious for most of my career. For a great year, you…

Where to start and how to create a YouTube channel: the first steps of a video blogger

The first thing that many people want to do is grab a camera or smartphone and start uploading videos. You don’t need to do that. Blindly trying will not bring…

How to Promote Your Blog on Social Media

You’ve worked really hard to get where you are. Go ahead, toot your own horn. You deserve it. We know running your own website can be lots of hard work — and…

The Most Important Digital Marketing Trends to Watch in 2022

With the start of a new decade came unexpected changes to our world. With the onset of the Covid-19 pandemic in 2020, the world was instantly a different place. With…

Food and Beverage industry spotlight: 3 strategies for effective competitive benchmarking

Supply chain shortages. Public health restrictions. And the meteoric proliferation of delivery apps and take-out dining. These are just a handful of trends driving change and innovation across the Food…

Over 50 Top Social Media Marketing Blogs

The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based…

33 of the Best Social Media Marketing Blogs of 2022

The great thing about the internet is that it's full of brilliant marketers sharing great information -- all for free. Social media is no exception. If you have some extra…

The value and use of social media as communication tool in the plant sciences

Abstract Social media now complements many parts of our lives. Facebook, Twitter, YouTube and many other social networking sites allow users to share and interact with online content and to…

Social media addiction: Its impact, mediation, and intervention

Abstract This research examined the relations of social media addiction to college students' mental health and academic performance, investigated the role of self-esteem as a mediator for the relations, and…

The processing and evaluation of news content on social media is influenced by peer-user commentary

Abstract Contemporary news often spreads via social media. This study investigated whether the processing and evaluation of online news content can be influenced by Likes and peer-user comments. An online experiment was designed,…