The Social Media Scourge of 2016: The Rise (and Hopefully Fall) of Click-Bait

Recently, I was asked what the biggest development in social media marketing was in 2016. I was also asked to share my social media New Year's resolution. In the past…

The Benefits of Supporting Your Customers Through Social Media

Social mediais a popular and powerful tool forcommunication andself-expression. Its power to affect trends and opinions is undeniable, as different people from across the globewrite posts, leave comments and share…

Facebook Releases New Data on the Rising Opportunity of Messaging for Business

Conducting business via message arose as a key trend of focus in social media marketing circles this year, with Facebook leading the charge. Back in April, Facebook announced their Bots for…

The Power of Podcasts on LinkedIn

When it comes to generating that critical "Know, Like and Trust" factor with a personalized, 1-on-1 marketing approach on a social network like LinkedIn, there's an often-overlooked marketing method that's proving more…

Snapchat Continues to Refine Focus Ahead of IPO

Snapchat – or more operatively, parent company Snap Inc. - is moving at pace to refine itself ahead of an IPO, which is believed to be coming early in the…

Employee Advocacy Beyond “Please RT This” and the Rise of Digital Eminence

With marketing channels becoming completely fragmented, companies are looking towards new ways to get their message out. Social media is becoming noisier and noisier for brands as pretty much every…

LinkedIn Provides Advice on How to Maximize Their New Endorsements System

To help members take advantage of this, LinkedIn's published a new post with advice on how to make the most of your endorsements in order to boost your profile and get…

3 Examples of Social Media Campaigns for Social Good

While we use social media everyday, it isn’t often that we ask fundamental questions about what the medium is for, or what function it serves in the lives of our communities.…

Google to SEOs: Time to AMP Up

Google just gave webmasters an unmistakably direct reason to upgrade their pages to Accelerated Mobile Pages (AMP) format as soon as possible in a posting in its Webmaster Central Blog advising them…

Planning Your Christmas Marketing with Pinterest

It still feels like a long way off, but as of today there are less than 100 days till Christmas. If you haven’t already, it’s time to start thinking about…