Using Infographics to Showcase Taboo and/or Boring Industries

The function of marketing is not only to convince people to buy your product, but also to convince them your product is better than that of your competitors. Content marketing…

7 Tips for a Successful Community Launch

Online communities present multiple opportunities for enhanced business value. They create an experience that helps businesses achieve their goals, whether it’s acquiring new customers or increasing insight into consumer needs and…

6 Landing Page Mistakes You Want to Avoid at Any Cost

If you're doing your marketing right, visitors will be coming to your landing page in droves. Your landing page is crucial. It's often the first real encounter people might have…

7 Ways to Generate More Sales Using LinkedIn

As someone who makes his living teaching professionals how to utilize LinkedIn to generate more business for themselves, I remain convinced that the platform is one of the most exciting - and misunderstood - business opportunities…

60 Seconds to Success: How to Use Instagram’s New 60-Second Video Option

  ​Instagram certainly rocked the social marketing boat these last couple of weeks with their announcement that your feed will soon be curated by an algorithm instead of by which accounts you follow…

5 Content Marketing Metrics You Should Be Tracking

If you promised yourself that 2016 was going to be the year that you doubled-down on content marketing for brand growth, it's imperative that you've also established a clear understanding of your metrics…

When the Madness Ends, Social Data Still Flows: The Final March Madness Matchup 

Monday’s March Madness conclusion was a game certainly worthy of its championship title. Two storied and popular teams tipped off at 9:19pm EST, and after the final horn blew, Villanova…

Social Media Algorithms and What They Mean for You

"Voodoo". "Black magic". "The death of a platform". These are just some of the affectionate terms that people have been using to describe social media's shift towards algorithm-based feeds. Social media…

Facebook Automated Captions Improve Accessibility, Provide Additional Insights 

Yesterday, Facebook announced the release of automatic alternative text - or automatic alt text - for images posted to Facebook. Automatic alt text uses object recognition technology to generate a…

3 Ways to Get More Out of Your Business Partnerships Using Social Media

We’re big fans of growing your business through new partnerships. If your business is ever feeling stagnant, looking to partnerships is a great way to get the ball rolling again…