Here’s Why Twitter is so Important, to Everyone

Twitter’s strength is real-time. No other social platform comes close on this front. While Facebook is trying to compete and Snapchat offers a unique perspective on the theme, Twitter remains…

Marketing Automation and Creativity: How to Have Your Cake and Eat it Too

Some people are locked into the belief that technology is destroying creativity, particularly in the marketing department. This probably goes back some way; you could imagine a caveman looking at a paintbrush, tutting…

Mark Zuckerberg has given a stern warning to ‘malicious’ employees

Facebook CEO Mark Zuckerberg has lashed employees of ‘racist’ actions. Picture: Kay Nietfeld/DPA via AP FACEBOOK’S headquarters in Menlo Park, California, is undeniably a pretty cool environment to work. The…

A new version of ‘The Dress’ is tearing the internet apart

Just when you thought it was safe to go back online... BLOODY hell, internet. Stop trying to tear us all apart. One year on from The Dress debate (otherwise known…

The Facebook crusade of polarising Australian ‘aid worker’ Oliver Bridgeman

Terrorist or aid worker? The Australian Government and Oliver Bridgeman are telling competing stories. TWO months ago, Queenslander Oliver Bridgeman was jovial, flexing his muscles and joking with the camera…

95 Percent of U.S. Consumers Share Passwords With Others

A recent LastPass survey [PDF] of over 1,000 U.S. consumers has found that fully 95 percent of respondents admit sharing up to six passwords with others. Seventy-six percent share passwords…

Feel the Bern: Two Sanders Supporters Back on Tinder After Brief Ban

Two women banned from Tinder last week for aggressively promoting U.S. Democratic presidential candidate Bernie Sanders have been allowed back on the dating app and say they will resume telling…

What Makes a Successful Community?

Online communities are ubiquitous in the digital landscape, providing opportunities for people to connect and learn from each other, to brainstorm, birth new ideas and to solve problems. They're the…

Auto-Engagements Aren’t Fooling Anybody

There are two specific things about social media that make it difficult for business owners and entrepreneurs. You need to maintain it. Social media is not like paying your bills or…

Twitter Launches New Anti-Troll Cybersafety Committee

Facing a mounting backlash that its social media platform is a forum for unchecked bigotry, Twitter just announced a new committee to handle "trolling" and abuse - and hopefully stem…