The Story of How Social Posts Go Viral

“Going viral” is now a common expression we all know. When content spreads quickly and gets a lot of views, it is  a piece that has a noticeable impact the…

How to Utilize Instagram Autocomplete to Find The Perfect Hashtags

Stepping up your Instagram game takes some skill. You can start by tweaking your bio so it includes the most effective use of the alloted character count or you can…

5 Ways to Rock Your Personal Brand on Twitter

In today’s very digital world, giving out your card during networking events isn’t enough. Creating a social media following is the ultimate branding tool.To get you started, I wanted to…

10 Times Reddit Engagement by Companies Succeeded

 . 1. Gecko Rock Resort After traveling for years together, Mike and his wife Aileen had a dream to create their own resort in an exotic location. During a visit…

4 Ways Pinterest is Useful for Non-E-Commerce Brands

Just because your business doesn’t sell products online doesn’t mean you should be ignoring Pinterest. 30% of U.S. social media users use Pinterest, so failing to include it as part…

9 Tactics to Utilize the Power of Instagram in Your Social Marketing

Maybe you’re like the past me: does Instagram seem just not your type when it comes to social platforms? I am by no means an expert, but there are a few things…

25 Social Media Facts For The End of 2015

Social media has become a standard channel of communication for consumers. In the past few years, it has gained significant growth as a legit media outlet and has begun to eclipse…

Do Google+ Hashtags Increase Visibility? An Exclusive Study

There was a time when the # symbol was known as the “pound” sign on a telephone. Thanks to social media, specifically when Google designer Chris Messina proposed that hashtags…

Getting in the Mind of a Millennial: An Interview with Mindy Weinstein

At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Mindy Weinstein, of Bruce Clay Inc., about marketing to the millennial demographic. More specifically, we discussed how…