There are 400 million people around the world using events on Facebook every month, the company stated in an announcement. Nearly 30% of all those events are are created by Pages.
To make it easier for Pages to reach more people when promoting their events, Facebook has introduced some new features that help Pages promote their events, and measure the performance of their promotion efforts.
These new features will be rolled out over the coming weeks, and will give Pages the ability to create ads for desktop and mobile News Feed that boost awareness of events and drive responses. Previously, ads specifically for event promotion were only able to be placed in the right-hand column on desktop.
Facebook offered a preview of how the new event ad will look:
In addition to the new event ads, if you’re hosting an event you can now view insights in the right-hand column of an event page. These insights will show you:
- The number of people who’ve seen a link to the event on Facebook
- The number of people who’ve viewed the event
- The number of joins, saves and maybes the event has received
Facebook says to be on the lookout for more improvements to events in the coming months. For now, you can get started with event response ads in both the Ad Create tool and Power Editor.