MOBEXX 2021 Awards: Zee Ganga, Affle, Voot Select among major winners

Amid virtual applause and cheer, winners of the 5th edition of MOBEXX 2021 Awards were announced this evening (November30, 2021). The MOBEXX Awards are designed to recognise and celebrate excellence in Mobile Marketing & Advertising. The Awards seek to set industry-wide benchmark in Mobile engagement. MOBEXX Awards will be a true marker for Mobile initiatives that are innovative, creative and effective.

The MOBEXX Awards are awarded across four broad categories:

 Discipline Awards

 Industry Awards

 Special Awards

 Outstanding Awards

Compared to last year, entries for MOBEXX 2021 Awards saw a tremendous hike, buoyed by the Unlock and the economy on the mend. 70% increase was seen in the number of entries received this year.

Zee Ganga’s ‘Kaam Wapasi’ campaign won the Most Promising Mobile Campaign Of The Year Award. Zee Ganga’s ‘Yoga Futurefit’ campaign was adjudged Most Creative Mobile Campaign Of The Year. Overall, Zee Ganga walked away with the highest tally of Awards at 12.

realme scored two major Outstanding Awards – Best Tablet Of The Year and Best Smart Phone Of The Year.

MAAS by Affle won the Most Outstanding Programmatic Platform For Mobile Advertising Award for its Unified Platform For Mobile Users Growth. Xerxes, which was nominated by Xapads Media, won the Most Outstanding Offering By An Affiliate/ Network Award.

The Award for Most Preferred Mobile Accessories & Gadgets Brand was won by KDM India, while Trackier took home the Award for Most Outstanding Mobile Attribution Solution. ICICI won the Award for Most Outstanding Offering By A Publisher.

The Award for Technology Company Of The Year was won by Affle.

Godrej Consumer Products’ campaign, ‘Digital Transformation: The Godrej Way’, was adjudged Programmatic Mobile Campaign Of The Year. Kia India won the Award for Most Innovative Mobile Campaign Of The Year for its campaign – ‘Kia Sonet Revs up with Interactive Voice Ads’.

Sonia SinghCo-founder, Director – Growth, Collectcent Digital Media, was adjudged Mobile Advertising Person Of The Year.

Nand Kishore, Marketing Lead, Zee Entertainment Enterprises Limited; Sameer Wanchoo, Chief Marketing Officer Eureka Forbes Pvt Ltd; and Sanjay Narayanan, Director – Marketing, Warner Bros. (India) Pvt Ltd, were adjudged Marketer of the Year. Ramneek Chadha, Chief Operating Officer, Xapads Media Pvt Ltd, won the Marketer of the Year (Programmatic) Award.

The Adgully Mobile Young Guns – Agency Award went to Milan Modi, who was nominated by Madison Media.