Halo 5: Guardians is undoubtedly one of the most anticipated video games of the year. 343 Industries is expecting the first-person shooter to be extremely lucrative, and the developer has already entered Halo 6‘s planning stage. The company’s projections for success shouldn’t be too far off, especially due to the fact that the title has been a mainstay ever since Microsoft released the first Xbox.
Last week, fans of the franchise were teased in a trailer depicting Master Chief’s death, which indicates that perhaps the iconic Spartan might meet an untimely demise in the upcoming sequel. Now, with an upcoming television advertisement for Halo 5: Guardians, gamers will be getting somewhat of a visual representation of the struggle for the real story behind Master Chief’s motivations as depicted in the Hunt the Truth podcast serial that’s also based on the narrative.
Halo 5‘s newest commercial is set to air this weekend during this Sunday’s Fear the Walking Deadepisode on AMC. And, of course, as is the case with practically any piece of footage to ever exist, the video can also be viewed on YouTube, as seen below.
The newest trailer for the game features Halo 5‘s other main character, Agent Locke, as he is tasked by the story’s United Nations Space Command (UNSC) and Office of Naval Intelligence (ONI) to track down Master Chief. The “official” story is that the universe’s most famous Spartan warrior is dead, when in actuality he’s alive and being targeted by the aforementioned institutions for directly disobeying the orders of his superiors, and is evading his arrest for alleged crimes of an unknown nature.
It seems as if Microsoft is ponying up buku bucks to promote Halo 5 during prime time slots, as last week’s ad for the title marked the second time that a video game was advertised during an NFL match-up on NBC in the past month. Earlier in September, Activision secured a commercial slot during the NFL season-opener in order to promote Destiny: The Taken King with a soundtrack backed by legendary rock outfit Led Zeppelin’s song “Black Dog”.
According to a report by Variety, 30-second ad prices for forSunday Night Football cost more than $600,000, and with inflation being taken into account, it’s safe to assume Microsoft paid an even heftier sum this year to promote their sci-fi shooter during the professional football program last week. However, with this Sunday’s ad premiere taking place on cable instead of network television, the tech firm more than likely spent a little less money for marketing.
As Halo 5: Guardians‘ official launch draws ever nearer – it’s set for a release date that’s less than a month from now – folks ought to expect Microsoft to ramp up advertising for the title even more. Perhaps the next trailer will give fans a little more clues regarding whether or not Master Chief is to be trusted.