At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Guy Kawasaki, Chief Evangelist of Canva, about the growing importance of personal branding in today’s workforce.
In addition, Guy shares his expert insight on how to create a personal profile the sends the best first impression for landing your next job. Learn more in the video below:
Here are some key takeaways from the video:
- Personal branding is as (if not more) important when you work for a company compared to if you’re a solo entrepreneur or business owner.
- Previous generations typically worked at 1–2 different companies in their lives, usually the one they got hired into out of college. These days, over the course of your working life, you may work for 5–10 different companies.
- Not losing sight of your personal branding will help you in the long run after leaving one company and looking to get hired into the next.
- Millennials and younger generations need to realized that LinkedIn is the equivalent of Snapchat and Tinder for careers. Recruiters make quick decisions about whether or not they want to interview someone after landing on their LinkedIn profile.
- Business cards are still important, even in today’s digital world. Today’s technology makes it easier to keep track of business cards, which is why you should ensure yours is well designed.
- The test of a good business card, Guy says, is if you can scan it using Evernote and the app is able to pick up on all the details. If it can’t, go back to the drawing board and re-do your card
- If your company would like to keep everyone’s personal branding looking the same across all social networks, Guy recommends the newly launched enterprise edition of Canva.
On Personal Branding: An Interview With Guy Kawasaki