Presenting the 2015 UK Search Awards Shortlist

With the 2015 US Search Awards wrapping up this month, it’s time to look ahead to the event that started it all — The UK Search Awards.

Now in their fifth year, the UK Search Awards are being presented at a ceremony in London, England, on November 26th, 2015.

Winners will accept their awards in front of a crowd of thousands of their peers, all celebrating each other’s respective achievements. Reserve your seat or table while there’s still time.

This year, the shortlist wound down to software companies, agencies, and individuals that you’re sure to recognize — and some you’ll need to keep an eye on in the future. Cutting through the competition is a bit of an art and a science, as explained by Microsoft’s James Murray, one of this year’s judges.

Here is a look at this year’s shortlist.

Presenting the 2015 UK Search Awards Shortlist

BEST USE OF SEARCH – RETAIL

• Argos and Summit – synchronising paid search with TV advertising weather and seasonality
• Built visible & feelunique.com – High Impact Ecommerce SEO
• Hillarys Blinds & Greenlight Digital Shutting Out The Competition
• MEC & Vodafone – Red is the New Black (Friday)
• MEC and EE – No Cookie? No Problem Understanding the Role of PPC Search on Offline Sales
• MediaCom and DFS – Revenue Boost through Multi-Layered Audience Targeting
• Periscopix & Toys ‘R’ Us – Results R Us
• theMediaFlow: Wiggle Help a great brand grow faster
• Zazzle and AO.com – The Waste-less Journey

BEST USE OF SEARCH – FINANCE

• Latitude and London & Country Mortgages – Game of Loans A Content Marketing Campaign
• MoneySuperMarket.com – Car Insurance PPC Efficiency Through Data Integration
• iProspect and ASDA Money – Bringing Live Exchange Rates to Search Ads
• Havas Media (Havas Media Group) & Nationwide – Audience and Tech On Our Side
• Performics and NatWest – The Student Living Index
• Brainlabs – Just-In-Time Bidding for Which? Mortgages
• MediaCom and Petplan – Pets takeover of the organic positions
• MediaCom and Direct Line Group – The Extra Click Traffic Available Outside of Googles Standard Settings
• Fast Web Media & Scorpio Partnership – Back 2 Basics in a B2B Market Rebuild Reoptimise & Rerank

BEST USE OF SEARCH – TRAVEL / LEISURE

• 360i & Eurostar – South of France Holidays
• AccorHotels and NetBooster – A Tale of Three Cities
• Brainlabs – Best Use of Travel Real Time Bidding Alpharooms
• Found & Hand Picked Hotels – Richer Pickings for Hand Picked Hotels
• NetBooster & Spa Seekers Whatever the Weather
• NetBooster & Tuscany Now A Truly User Centric Approach
• Verve Search – Idioms of the World for HotelClub
• Verve Search – Kickass SEO for Expedia Nordics

BEST USE OF SEARCH – GAMING

• Blue claw & bwin.party – Leading the team to Three iGaming Victories
• Sticky eyes and Gala Casino – The Worlds Coolest Casino
• TMI & Coral Casino – Making Every Click Count
• To Infinity and Beyond – Jellyfish and Elite Dangerous

BEST USE OF SEARCH – THIRD SECTOR

• Brainlabs Best use of search Third Sector – JustGiving
• Circus PPC Agency – Trusted Dealers A Different Type Of PPC
• GLL & BlueGlass – ‘Making SEO Better’
• MediaCom and Cancer Research UK – Seizing the Day
• MediaCom and Great Ormond Street Hospital – Reactive Search Planning Grows Repeat-Donations
• Receptional and The Ramblers – Google Grant Membership Campaign
• STEAK Internet Matters – UK Website Launch

BEST LOCAL CAMPAIGN

• Auto Trader & Pentagon SEO campaign of the Local Make and Used Car Market
• Brainlabs Best Local Campaign – Deliveroo
• iProspect – Manchester Pure Gym Hyper Local Campaign
• MediaCom and CollectPlus – Online Revenue Boost through PostcodePlus
• MediaCom and Everest – To win in home improvement searches nationally you have to win locally.
• Periscopix & Rentokil / JC Ehrlich – Help Is Just a Click to Call Away
• QUISMA : Local Connect How to increase SEA performance for Audis large partner network.
• Reflect Digital – The Only Way is Blackwater Law

BEST LOW BUDGET CAMPAIGN

• Brainlabs – Best low budget campaign – Always Riding
• Found & Randstad Finance & Professionals – Randstad Not The Ordinary 9–5
• Liberty Marketing & Football Super Tips – Which Transfer Deadline Day Football Player Are You?
• MEC and Johnsons Baby – Riding the Royal Wave to Welcome Princess Charlotte
• Morgan Online Marketing & Computer Recruiter – CR 25 ‘ 25 blog posts in one month
• PushON & Buytshirtsonline – The Perception of Colour
• Reflect Digital – The Grass Was Greener for Forever Green Lawns
• TMI & Doctify – Patients vs Specialists Picking the right Channel for your Audience
• Verve Search – Everything is Awesome

BEST USE OF PR IN A SEARCH CAMPAIGN

• Anicca Digital & Buy Direct 4 U – PR and PPC Campaign
• MoneySuperMarket – Car Insurance Epic Mind Drive
• Democracy and CORGI HomePlan – A crisis of the digital age
• iProspect and MINI – Driving Creativity to Maximise Online Leads
• TravelSupermarket and Brands2Life – The TravelSupermarket International Street Food Challenge 2015
• Verve Search – Idioms of the World for HotelClub

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

• AccorHotels & NetBooster – A Tale of Three Cities
• makeitright Three & Mindshare UK
• MEC for First Great Western – Glastonbury Quiz
• MediaCom and Direct Line Group – Direct Line The Fixer

BEST INTEGRATED CAMPAIGN

• 90 Digital & Patient Claim Line – ranking by integrating
• STEAK & Unite Students – The London Experience
• Adido & Professional Building Supplies – Integrated marketing strategy
• MediaCom and Sony Mobile – Riding the Waves of Competitor TV Activity
• Periscopix & Toys ‘R’ Us – Results ‘R’ Us
• EpicStrut – Digital Integration with ATL Brand Activity
• Arena Media (Havas Media Group) & Westfield – Bridging the gap in Mobilegeddon
• Unique Digital : Driving hyperlocal bookings for Addison Lee
• iProspect and ASDA – Searching for Easter

BEST PPC CAMPAIGN

• Brainlabs Best PPC Campaign Which?
• Brainlabs – Best PPC Campaign – Real Time Bidding – Alpharooms
• Havas Media (Havas Media Group) & Nationwide – Audience and Tech On Our Side
• Found – Flying High With Red Letter Days
• MoneySuperMarket.com – Car Insurance PPC Efficiency Through Data Integration
• NetBooster & Spa Seekers Whatever the Weather
• NetBooster & Tuscany Now A Truly User Centric Approach
• Periscopix & Toys ‘R’ Us – Results ‘R’ Us
• Starcom Mediavest Group – Its S6 and You Know It Samsung Hijacks Search

BEST SEO CAMPAIGN

• MediaVision for Hobbs, Outstanding SEO Success in a Highly Competitive Environment
• Built visible & Shop Direct – Technical SEO Campaign for Very.co.uk
• Dixons Carphone & Greenlight – Cooking up an SEO Storm.
• NetBooster – How Argos Won the Black Friday Retail Battle of 2014
• Manning Gottlieb – TSB Borrow Well
• Mavens of London & ProActiv – Creating the Go-To Resource for Cholesterol Information
• MediaCom and Everest – To win in home improvement searches nationally you have to win locally.
• Verve Search – Idioms of the World for HotelClub
• Verve Search – Kickass SEO for Expedia Nordics

BEST USE OF CONTENT MARKETING

• Blue claw & bwin.party – Leading the team to Three iGaming Victories
• Hillarys & Greenlight – Illuminating brand awareness through content
• Latitude and London & Country Mortgages – Game of Loans A Content Marketing Campaign
• Liberty Marketing & Football Super Tips – Which Transfer Deadline Day Football Player Are You?
• Morgan Online Marketing & Computer Recruiter – CR 25 25 blog posts in one month
• Search Laboratory & Viking – In an Office Far Far Away
• Verve Search – Idioms of the World for HotelClub
• Verve Search – Kickass Content Marketing for Expedia Nordics
• Zazzle Media and SKYN – Condoms How Grey Are You?

INNOVATION – CAMPAIGN

• Adobe Creative Cloud – UK Non-Brand PPC Campaign
• Havas Media (Havas Media Group) & Nationwide – Audience and Tech On Our Side
• MEC & Bupa – Should we be investing in Generic PPC?
• MEC and EE – No Cookie? No Problem Understanding the Role of PPC Search on Offline Sales
• NetBooster & Spa Seekers – Whatever the Weather
• NetBooster & Viking UK – Thinking BIG with Lifetime Value
• Periscopix & Rentokil / JC Ehrlich – Help Is Just a Click to Call Away
• Starcom Mediavest Group – Its S6 and You Know It Samsung Hijacks Search

INNOVATION – SOFTWARE

• Adthena – Competitive Intelligence for Search
• Apollo Insights – Deep data platform by Vertical Leap
• Botify – Improve your SEO with Data
• Kerboo.com – Data intelligence for search marketers and brand managers
• Majestic
• OneHydra enterprise SEO automation platform
• Search metrics Research Cloud & Content Performance
• SEOmonitor.com – Business Case Builder
• Trisolute Software – Trisolute News Dashboard

BEST PPC MANAGEMENT SOFTWARE SUITE

• DoubleClick Search
• IgnitionOne – Audience Powered Search
• Kenshoo
• Marin Software

BEST SEO SOFTWARE SUITE

• Botify – Improve your SEO with Data
• Creare Reporting v2 – Best SEO Software.
• Kerboo.com – Data intelligence for search marketers and brand managers
• Linkdex – the SEO Platform of Choice for Agencies & In-House Teams
• OneHydra enterprise SEO automation platform
• Search metrics Suite
• SEO PowerSuite toolkit – cutting-edge SEO made affordable for every business
• SEOmonitor.com – The new and accurate approach to evaluating estimating and tracking SEO performance

BEST SEARCH SOFTWARE TOOL

• Adthena – Competitive Intelligence for Search
• Blueclaw – MarketScout
• Botify – Improve your SEO with Data
• cClearly Paid Search Targeting Platform
• DeepCrawl
• Kerboo.com Data intelligence for search marketers and brand managers
• Productsup – Product Data Management and Optimization Platform

BEST IN-HOUSE TEAM

• Argos and Summit
• MoneySuperMarket.com Digital Team
• uSwitch.com

BEST SMALL PPC AGENCY

• Circus PPC Agency
• Genie Goals
• The Media Image
• TopClick
• Visualsoft
• W digital

BEST LARGE PPC AGENCY

• Brainlabs
• Periscopix

BEST SMALL SEO AGENCY

• BlueGlass
• Datadial
• Inside Online
• topclick
• Verve Search

BEST LARGE SEO AGENCY

• Branded3
• Click Consult Limited
• Creare Our People Your Team
• Media works Creative Search Agency
• Stickyeyes

BEST SMALL INTEGRATED SEARCH AGENCY

• LexisClick Online Marketing
• MediaVision
• Passion Digital – An Integrated Agency
• Return On Digital

BEST LARGE INTEGRATED SEARCH AGENCY

• Blue Hive and Ford of Britain
• Epiphany
• Green light Digital Igniting Digital Growth
• iProspect UK
• MediaCom – The Content and Connections Agency

YOUNG SEARCH PROFESSIONAL OF THE YEAR

• Alexandra Lever – MEC Manchester
• Daniel Hinton – Mediacom
• Jay Dy – iProspect
• Jessica Whitney – iProspect
• Joe Shervell – Datadial
• Mike Litson – Greyheart Media
• Sarah Williams – Visualsoft

UK SEARCH PERSONALITY OF THE YEAR

The winner of this category will be announced at the awards ceremony.

[“source-searchenginejournal”]