SEJThinkTank Recap: Local SEO: Case Studies from Big Brands

On Wednesday, October 28th, the SEJ ThinkTank was joined and sponsored by Steve Wiideman of Wiideman Consulting to talk about local SEO for big brands. This hour-long webinar was moderated by our own Brent Csutoras and included a short Q&A session at the end.

Sej think tank steve wiideman screenshot

Here are a few highlights from Steve’s very informative webinar presentation:

  • To win in local SEO, you need to be present in search engines, directories, navigational resources, and in local social.
  • The big brands win a local SEO by having  local pages for each store.
  • Follow up with customers for both positive and negative experiences – it shows you care!
  • Develop a weekly, recurring content marketing plan and produce content that is better than anything out there.

r Big Brands w/Steve Wiideman from Search Engine Journal

Tools Mentioned

Steve mentioned a lot of great tools during our webinar. Here are the links!

  • The Definitive Guide to Google’s Rich Answers from Stone Temple Consulting
  • Conductor Searchlight
  • SEO Roadmap for SEJ Webinar Attendees

Join Us Next Time!

Our next #SEJThinkTank will be held on Tuesday, November 17th at 1 pm eastern. (Please note it is on TUESDAY! Most of our webinars are held on Wednesdays, and we don’t want you to miss it!)

Join Prashant Puri, the CEO & Co-Founder of AdLift, for a presentation titled Content Marketing Excellence in 2016: Driving Profitable Content Marketing Techniques. He will discuss effective strategies and key metrics that make for a successful content marketing campaign.