On December 9th, 2015 Larry Kim of WordStream joined Loren Baker and the rest of the SEJ ThinkTank for an hour-long sponsored webinar and Q&A session about getting better results out of advertising on Facebook and Twitter. In the past few years, organic reach on social has tanked. According to Larry, you can expect an organic reach of just .5%.
Does that mean social media is a thing of the past? Should we stop bothering?
Learn How to Effectively Advertise on Social Media
Not at all, according to Larry. During this webinar, Larry breaks down 10 methods you can use to succeed on social media – and it all starts with finding your unicorn and then promoting it. By that, Larry means you need to focus on sharing good, one of a kind content, not just any old post.
During this webinar, Larry discusses:
- How to find ‘unicorn’ content pieces
- How to advertise directly to people who are actually interested in your product
- Ways to get great results on tiny ad budgets of $50
- How emoticons can help increase organic reach (Yes, really!)
If you are thinking “Of course Larry Kim can get crazy awesome social numbers, he’s Larry Kim! What about us little people with like 200 followers?”, make sure to tune in for the question and answer session at the end. Larry addresses those concerns, and his response might surprise you!
Editors Note: Slides are not available for this presentation at Larry’s request, so make sure you watch the video!
Join Us Next Time!
Due to the holidays, our next SEJ ThinkTank is next week, on December 16th at 1 pm Eastern! Kelsey Jones, Executive Editor at SEJ and our main podcast host, will be sharing her presentation “Harnessing the Networks of Your Podcast Guests and Audiences”.
If you have a podcast but aren’t seeing your download numbers go up, you will want to join us! For the last year, Kelsey has been producing and hosting the SEJ Marketing Nerds podcast, which is downloaded 2,000 times or more each month. She has quite a bit of information to share about building a successful podcast brand.
Categories: Social Media
SEJThinkTank Recap: The Ridiculously Smart Guide to Facebook & Twitter Advertising