Let’s face it, search engine optimization (SEO) is one of the essential driving factors behind most digital marketing initiatives these days. And all too frequently, speaking to an SEO agency, once the subject of pricing is brought up, you’ll hear, “Well…it totally depends.” What does it depend on? Why can’t there just be a clear […]
It’s 2020, and SEO professionals who’ve been at it for a while will know just how much has changed in the past decade. In 2010, we still hadn’t been hit with Panda or Hummingbird or RankBrain or BERT, and many of us still thought “SEO content” was a matter of: Adding our target keyword and its close variants in the content X […]
Don’t feed the trolls. When you respond and engage with every mean or potentially mean comment about you online, it gives license and opportunity for those behaviors to repeat. Don’t feed the trolls and don’t read the comments. As a part of my interview series about the things we can each do to make social media […]
Cloud gaming is undoubtedly the next big wave in gaming. At E3 2019, industry titans like Microsoft and Google have already begun their foray into cloud gaming. While Google Stadia and Microsoft xCloud have been in the works for quite some time now, E3 gave us a deep dive into all the details. So, how […]
Why do big companies still advertise on TV instead of social media? There’s a saying used by a number of us here on Quora: Before you ask why, you must ask if. And in this case, I also think you must ask “instead of or in addition to?” Very few large public-facing companies these days advertise only […]
We all know how important it is to be prepared for a fire, flood, or other type of emergency. What about something that seems less dramatic, but can be equally devastating, like unemployment? You can’t dial 911 or stop, drop, and roll, but you can take steps to help minimize some of the fallout from […]
In today’s hyperconnected world and highly competitive business environment, it’s crucial for a business to be able to reach its target audience online with its core message, products and services or latest promotions. This is where search engine optimization comes (SEO) in. If done right, and in combination with other marketing and technical strategies, SEO […]
The previously inexact science of search engine optimization (SEO) isn’t quite as inexact as it used to be. In fact, more than 80 percent of marketers say SEO effectiveness is on the rise, including more than 40 percent of those saying it’s up significantly. That’s good news…because more than 60 percent of marketers also say […]
Some owners of the OnePlus 5 are unable to get through to emergency services, as the smartphone reboots itself before 911 calls connect. The OnePlus 5 is a powerful yet affordable smartphone, but with two major issues for the device reported this month, potential customers might be forced to look at other options in the market. OnePlus […]
Whether it’s done consciously or subconsciously, racial discrimination continues to have a serious, measurable impact on the choices our society makes about criminal justice, law enforcement, hiring and financial lending. It might be tempting, then, to feel encouraged as more and more companies and government agencies turn to seemingly dispassionate technologies for help with some […]