10 of the Best Tools to Find Relevant Influencers on Social Media

While it's become a much bigger consideration in recent years, influencer marketing, as a practice, has actually existed for a very long time. In the past, however, influencers were only on…

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SA’s advertising regulator is drafting new rules for social media – and they could hit paid social influencers hard

Endorsement deals used to be exclusively available to celebrities, but in recent times the use of social media personalities to sell products has taken off - but not always smoothly.…

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Social Media-Manipulating Cult Influencers And Other Trends To Look For In 2018

TBWA Worldwide's annual 2018 insights report examines what the agency calls  "pre-trends" rooted in evolving cultural shifts. Convergence is the emerging theme uniting the predictions, says TBWA. Genetic technology will…

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LinkedIn Moves into Native Video with New Q and A Style Offering for Influencers

As you’ve not doubt noticed, video has seen massive growth on social networks over the past few years. Facebook grew from one billion videosviews per day to 8 billion within…

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