Q: When looking at our marketing spend, what’s more important for digital growth: SEO or social media? — Chris G., Minnesota Before consulting, I made my living as an editor in media. Each job I held taught me the same lesson: Digital growth is not about manipulating tools like search engine optimization (SEO) and social media. It’s about using them […]
Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But even established businesses can fail if they are unable to adapt to changing times. Marketing is difficult — digital marketing even more so. And the black-box nature of SEO can make it […]
Updated 1522 GMT Two pieces of research have simultaneously hit the inbox of CloudTech, both with surprising findings in terms of choosing cloud providers. A study from Spiceworks argues Microsoft Azure is more popular than Amazon Web Services (AWS) for IT professionals, while analyst house Cloud Spectator has revealed a surprising name at the top […]
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