14 ways to get smarter with your content and SEO

Despite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehicle that drives your consumer interactions, engagements, experiences and,…

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12 SEO Mistakes To Avoid For Better Search Engine Rankings

The power of search engine optimization is stronger than ever before: As many as 75% of users never scroll past the first page of search engine results, according to stats…

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The 40 Most Common SEO Mistakes [Infographic]

Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages. The researchers examined…

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The 7 Top Skills You Need to Be Good at SEO

If you’re interested in transitioning to a career in SEO (search engine optimization), or you’re currently an SEO professional looking to improve your performance, it’s helpful to take an analytical…

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Maximizing the potential and value of your SEO team

The complexity of working an SEO program has grown exponentially over the years, creating both challenges and opportunities for search marketers. SEO professionals today cannot simply rely on their marketing…

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Everything You Need to Know About Hidden Text & SEO

Hidden text is one of the oldest tricks in the SEO handbook. If you’re hoping hidden text will somehow boost your SEO efforts, you’ll quickly discover this outdated tactic is…

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Podcast SEO 101: The Beginner’s Guide

Podcasts are hot right now. Over 112 million Americans have listened to a podcast, which is more than 40 percent of Americans age 12 or older, and 67 million Americans listen to…

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SEO: What to Base Content Decisions On

Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content. The process involves four separate tasks:…

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How Important Is Your Internal Linking Strategy for SEO?

In SEO, the two most important broad strategic realms are, arguably, on-site content development and link building. On-site content development gives you the opportunity to optimize the pages of your…

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Why microsites aren’t always ideal for SEO

The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, microsites allow organizations to segment information and focus a…

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