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Loknath Das - October 3, 2017
- SEO
14 ways to get smarter with your content and SEO
Despite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehicle that drives your consumer interactions, engagements, experiences and,…
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Loknath Das
- September 25, 2017
- SEO
12 SEO Mistakes To Avoid For Better Search Engine Rankings
The power of search engine optimization is stronger than ever before: As many as 75% of users never scroll past the first page of search engine results, according to stats…
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Loknath Das
- September 21, 2017
- SEO
The 40 Most Common SEO Mistakes [Infographic]
Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages. The researchers examined…
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Loknath Das
- September 15, 2017
- SEO
The 7 Top Skills You Need to Be Good at SEO
If you’re interested in transitioning to a career in SEO (search engine optimization), or you’re currently an SEO professional looking to improve your performance, it’s helpful to take an analytical…
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Loknath Das
- September 12, 2017
- SEO
Maximizing the potential and value of your SEO team
The complexity of working an SEO program has grown exponentially over the years, creating both challenges and opportunities for search marketers. SEO professionals today cannot simply rely on their marketing…
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Loknath Das
- September 7, 2017
- SEO
Everything You Need to Know About Hidden Text & SEO
Hidden text is one of the oldest tricks in the SEO handbook. If you’re hoping hidden text will somehow boost your SEO efforts, you’ll quickly discover this outdated tactic is…
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Loknath Das
- September 6, 2017
- SEO
Podcast SEO 101: The Beginner’s Guide
Podcasts are hot right now. Over 112 million Americans have listened to a podcast, which is more than 40 percent of Americans age 12 or older, and 67 million Americans listen to…
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Loknath Das
- September 3, 2017
- SEO
SEO: What to Base Content Decisions On
Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content. The process involves four separate tasks:…
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Loknath Das
- September 3, 2017
- SEO
How Important Is Your Internal Linking Strategy for SEO?
In SEO, the two most important broad strategic realms are, arguably, on-site content development and link building. On-site content development gives you the opportunity to optimize the pages of your…
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Loknath Das
- September 3, 2017
- SEO
Why microsites aren’t always ideal for SEO
The question of whether or not to utilize microsites is an interesting topic of discussion for SEO. On the one hand, microsites allow organizations to segment information and focus a…
