Black hat SEO: 7 tactics to leave back in the 90s

Before search engines like Google started cranking out algorithms to rank websites on things like relevancy, quality content, and links, black hat search engine optimization (SEO) tactics were the hottest…

Continue reading
Moz launches Domain Analysis, free tool for SEO metrics

Why we should care We’re all marketers here, and this is of course a marketing tool for Moz. But that doesn’t mean it’s not useful. The free tool doesn’t offer…

Continue reading
BrightEdge promises ‘self-driving SEO’ with new Autopilot offering

One of the promises of machine learning and AI is that mundane tasks can be automated leaving people to do more strategic or creative work. That’s what BrightEdge is saying…

Continue reading
The Five Commandments Of JavaScript And SEO For Beginners

Your business has a website. You’re not a tech expert. These two sentences describe most business owners, and that presents some challenges. First, you probably don’t care about the process…

Continue reading
SEO UX Play: Information Architecture & Linking Hierarchy

UX is not just about simplicity and design, it is how users experience a site. Experiencing a site boils down to three things: Getting to the site. Exploring content. Converting or satisfying…

Continue reading
Google: JavaScript SEO is not Dying, It’s Evolving

Google’s John Mueller and Martin Splitt recently debunked the notion that JavaScript SEO is dying. It’s certainly not dying, nor is it getting easier. If anything, JavaScript SEO is only…

Continue reading
Why Your SEO Keyword Research Needs to Evolve & Focus on Topics

For most of us, one of the first things we do when optimizing a site is to perform keyword research. Millions of pixels and column inches have been spent outlining various…

Continue reading
5 Tips to Improve Your Regional SEO Strategy

For some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach. This is especially true for service area businesses that offer services in…

Continue reading
7 Things SEO Tools Can’t Tell You

We all rely on specific tools to do our jobs as SEO professionals. Often we gravitate toward the tools that save us the most time while also providing us with the best…

Continue reading
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands

The travel industry pioneers – Hotwire, Priceline, Travelocity, TripAdvisor – are SEO juggernauts. With a massive amount of searches for vacation and travel planning, it’s one of the top categories…

Continue reading