The Social Media Scourge of 2016: The Rise (and Hopefully Fall) of Click-Bait

Recently, I was asked what the biggest development in social media marketing was in 2016. I was also asked to share my social media New Year's resolution. In the past…

The Benefits of Supporting Your Customers Through Social Media

Social mediais a popular and powerful tool forcommunication andself-expression. Its power to affect trends and opinions is undeniable, as different people from across the globewrite posts, leave comments and share…

3 Examples of Social Media Campaigns for Social Good

While we use social media everyday, it isn’t often that we ask fundamental questions about what the medium is for, or what function it serves in the lives of our communities.…

How to Turn Social Listening into Meaningful Change

“Most people don't listen with the intent to understand,” wrote Stephen Covey, author of The Seven Habits of Highly Effective People. Rather, “most listen with the intent to reply.” It's fitting,…

Revenue-Sharing Social Network Tsu Shuts Down

Back in October 2014, a new Facebook challenger emerged, this one with a view to giving creators a cut of ad revenue and sharing their profits amongst the user community.…

A Social Customer Care Veteran Shares The Secrets to Success

As social customer care is still in its nascent period, it’s not easy to find someone who’s been doing it for even five years. Well, after interviewing Joshua March on…

How to Make the Most of LinkedIn’s “Social Selling Index” Score

With a net worth of close to $5 billion, LinkedIn co-founder Reid Hoffman credits much of his entrepreneurial success to playing strategy games. “Business is the systematic playing of games,” he's fond of…

Daisy Ridley shares a powerful message about self esteem on social media

Star Wars actress Daisy Ridley took to Instagram on Monday evening to share a message about the dangers of social media. Ridley, who has previously spoken out against a body-shamer who…

When the Madness Ends, Social Data Still Flows: The Final March Madness Matchup 

Monday’s March Madness conclusion was a game certainly worthy of its championship title. Two storied and popular teams tipped off at 9:19pm EST, and after the final horn blew, Villanova…

Social Media Algorithms and What They Mean for You

"Voodoo". "Black magic". "The death of a platform". These are just some of the affectionate terms that people have been using to describe social media's shift towards algorithm-based feeds. Social media…