Is SEO the future of successful apps?

Google recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button. This means that…

Email: The oft-overlooked backbone of successful content marketing & SEO

As a platform, email has become such a norm that unless you’re a regular and devout practitioner, you may not appreciate its immense reach and utility. Especially in this day…

SpaceX Falcon Heavy Rocket’s Maiden Flight Unlikely to Be Successful, Says CEO Musk

SpaceX CEO and founder Elon Musk has downplayed the chances of a successful inaugural flight for his Falcon Heavy space launch vehicle, admitting there is a "good chance it would not make…

The 7 Pieces of a Successful SEO Starter Kit

Okay, so you're interested in search engine optimization (SEO), but like most newcomers, you're intimidated by the perceived complexity of the field. To be sure, there are hundreds of independent…

Why APIs are key to successful digital transformation

Digital transformation continues to dominate boardroom discussions as businesses increasingly realise the organisational and cost efficiencies that digitisation can provide. The concept reflects technology’s role in both shaping and stimulating…

The 20 Most Successful Technology Failures of All Time

The graveyard of technology is riddled with failed products: remember the Apple Newton? Or Microsoft's Zune? How about Amazon's Fire Phone? And yet in Silicon Valley "failing fast" is heralded…

What Should I Do To Make My Company More Successful?

If you're like most business owners, making your company increasingly successful is one of your primary objectives. Luckily, there are numerous techniques you can deploy to realize this goal. Here…

7 Tips for a Successful Community Launch

Online communities present multiple opportunities for enhanced business value. They create an experience that helps businesses achieve their goals, whether it’s acquiring new customers or increasing insight into consumer needs and…

Google launches Dataproc after successful beta trials

Google has announced that its big data analysis tool Dataproc is now on general release. The utility, which was one of the factors that persuaded Spotify to choose Google’s Cloud…

What Makes a Successful Community?

Online communities are ubiquitous in the digital landscape, providing opportunities for people to connect and learn from each other, to brainstorm, birth new ideas and to solve problems. They're the…