Snapchat’s Adding New Ad Targeting Options to Boost Revenue Potential

In a quote that’s been referenced many times since, Snapchat CEO Evan Spiegel, during an interview at last year’s Cannes Lions Festival, said that Snapchat “really care[s] about not being…

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Does Facebook’s Advanced Ad Targeting Limit Campaign Effectiveness?

There was a Wall Street Journal article which gained a bit of attention this week which suggested that Procter & Gamble are looking to reduce their spending on targeted Facebook…

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