How brands are unleashing the power of social media as a marketing tool

Social media platforms are no longer just domains for socializing. They are powerful marketing tools for brands. Platforms like Facebook, Instagram, Twitter, Snapchat, TikTok and YouTube are witnessing an influx…

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The Best VPNs For Gaming

Gamers need VPNs to protect their privacy—but they also depend on speed. GETTY Gamers will tell you that they look for three core things when considering a virtual private network,…

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The Importance Of Canary Ads For Social Media Analytics

Twitter has become one of the most heavily used datasets for social media analytics due to its widespread availability as both a free sampled stream and paid firehose. Almost every…

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Microsoft Project xCloud vs Google Stadia: How do the cloud gaming services compare?

Cloud gaming is undoubtedly the next big wave in gaming. At E3 2019, industry titans like Microsoft and Google have already begun their foray into cloud gaming. While Google Stadia…

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Wingstop CEO says digital technology gives the chicken wing chain an edge over competitors

Wingstop, the aviation-themed chicken wing chain, is investing in technology to boost sales and mitigate high labor costs, CEO Charles Morrison told CNBC Monday. “Every time somebody accesses us, we…

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SEO: Can Ecommerce Sites Win the Answer Box?

The “answer box” is Google’s way of responding to questions directly from the top of the search results page so that searchers don’t need to leave that page to get…

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The London SEO Community Is Special

I am sitting here in the London airport waiting for my flight out and I keep thinking how amazing the SEO and SEM industry and community is here in London.…

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The Promises and Pitfalls of Black Hat SEO Practices

Most businesses today, especially e-commerce and content marketing operations, rely heavily on organic search traffic for overall success. Doing well here typically means making sure your webpages rank highest on…

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The Importance of Diversification in SEO Strategy

Whether it’s the release of a new black and white animal, an introduction to a stranger named “Fred”, or the rare advice to E-A-T more, SEO changes and evolves quickly. Therefore, it’s important to diversify…

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The Top 15 Free SEO Tools You Should Be Using

Search engine optimization (SEO) is more important today than ever before. New trends (e.g., the rise of voice search, the AI revolution) mean that if you want to stay afloat today, you…

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