While it’s become a much bigger consideration in recent years, influencer marketing, as a practice, has actually existed for a very long time. In the past, however, influencers were only on TV or in magazines, and unlike social media, TV and newspapers are limited, which led to a situation where a select number of celebrities were […]
We all rely on specific tools to do our jobs as SEO professionals. Often we gravitate toward the tools that save us the most time while also providing us with the best insights. This mix of tools in our stack includes those we’ve relied on for a long time as well as those that we’re testing out […]
Content strategy is a science and every detail matters. Those details include: The reading level of the content. Word count (especially in relation to top-ranking content). Format and correct use of subheaders. Keyword distribution. Use of phrases related to the keyword. Grammar. Sentence structure. In fact, details like these can mean the difference between a No. 1 […]
At it’s heart SEO (Search Engine Optimization) developed as an extension to web accessibility by following HTML 4 guidelines, in order to better identify the purpose and content of a document. This meant ensuring that web pages had unique page titles that properly reflected their content, as well as keyword headings to be better highlight […]
Search engine optimization (SEO) is more important today than ever before. New trends (e.g., the rise of voice search, the AI revolution) mean that if you want to stay afloat today, you need to up your SEO game. If you’re looking to get started with SEO or want to achieve better results with minimal financial investment, here […]
You don’t have to pay to boost your website’s Google rankings with these free SEO tools. Whether you want to see who’s backlinking to your site or dive deep into keyword research, these are the best free SEO tools for the thrifty, digital entrepreneur. Yoast SEO Yoast is a popular WordPress plugin that gives you all the […]
Google Cloud on Thursday announced it’s updating its Text-to-Speech products with more voice and more languages. Google has also improved the quality of its Speech-to-Texttranscription tools and is bringing some of their features into general availability. The updates should help developers build intelligent voice applications that can reach millions of more people and function more effectively. For Text-to-Speech, Google has […]
There is no shortage of technical SEO tools for agencies. From identifying issues with site speed to crawling and indexing, it’s important to have the right tools in your arsenal to identify any technical issues that may be impacting organic search performance. What follows is a list of essential technical SEO tools that every SEO professional […]
Anybody who knows even a little about SEO will try to convince that it’s so hard to track. In the break room, they’ll probably shrug and say something like, “Yeah, ya know. SEO is a guessing game.” When that happens, do us a favor. Politely laugh, and with a fresh cup of coffee in hand, go pound out […]
These days more men fancy themselves as a dab hand in the kitchen. Celebrity chefs like Jamie Oliver have inspired countless men and women to ditch the ready-meals and the fast food and to test their newly found skills on concocting an array of delicious dishes. But it’s not just about great food and recipes, […]