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Loknath Das - December 12, 2021
- Social Media
The value and use of social media as communication tool in the plant sciences
Abstract Social media now complements many parts of our lives. Facebook, Twitter, YouTube and many other social networking sites allow users to share and interact with online content and to…
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Loknath Das
- February 6, 2018
- SEO
How to Drive SEO Value in 90 Minutes a Week
We all love free traffic! SEO leads to revenue that goes straight to the bottom line. Yet, many companies do not have dedicated SEO resources and the task falls upon…
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Loknath Das
- September 12, 2017
- SEO
Maximizing the potential and value of your SEO team
The complexity of working an SEO program has grown exponentially over the years, creating both challenges and opportunities for search marketers. SEO professionals today cannot simply rely on their marketing…
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Loknath Das
- June 30, 2017
- SEO
The value of an in-house SEO
Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to the table, and why it's worth the investment for many…
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Loknath Das
- June 3, 2017
- Technology
How to create the most value for the next technology wave
Major technology platforms shift every 10-15 years, with new platforms building on the ones they preceded. The PC was the platform of the early-1980s, then the internet came in the…
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subhadip
- March 31, 2016
- Social Media
Creating Stronger Brand Value Wins More Business
We're bombarded with brand messaging every day, but sometimes principals/equity partners find it hard to understand the value of their company’s brand. If you're among them, you're certainly not alone. Many…
