In March of last year, a whistleblower revealed that political data firm Cambridge Analytica gained improper access to private information on more than 50 million Facebook users. One month later, Facebook chief executive Mark Zuckerberg faced a congressional hearing where the social network’s data practices were the subject of intense questioning. Facebook was not the only social […]
In today’s hyperconnected world and highly competitive business environment, it’s crucial for a business to be able to reach its target audience online with its core message, products and services or latest promotions. This is where search engine optimization comes (SEO) in. If done right, and in combination with other marketing and technical strategies, SEO […]
HIGHLIGHTS Here are five technologies to look forward to, and five to worry about Apple’s HomePod is its most anticipated living room offering AI seems to have countless uses, but, it is a can of worms Is the outlook for technology in 2018 exciting – or slightly terrifying? Flip a coin, you’d be right either […]
Respect our disk space Big studios are expected to build big worlds with high resolution textures—lest their game be accused of ‘looking like a PS1 game’ regardless of whether or not it does—and hi-res cutscenes and uncompressed soundtracks and fully-voiced casts and multiplayer modes and everything else under the sun. So games are getting bigger. […]
Did you know that transcribing audio and video content can directly improve SEO? I’m talking about all those podcasts, webinars, and videos that you must be putting out on the regular. It turns out, when you transcribe these media and post them alongside your content, you get some quick SEO benefits. The search engine giant’s […]
Despite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehicle that drives your consumer interactions, engagements, experiences and, ultimately, conversions. However, only 41 percent of marketers think their organization is clear on what an effective or successful content marketing program looks like, according […]
The relationship between SEO and content marketing can always feel a bit complicated – specifically in how the two fit together. Do they get along? Are they at odds with each other? If so, is it possible to ever make them work together? If you’re trying to grow your qualified search traffic, you can’t do […]
Negative SEO is real. It is possible to damage, if not destroy, a site through the use of malicious backlinks and aggressive backlink spamming. Negative SEO is a legitimate danger that can result in lost organic search visibility and revenue. But it is possible to defend against negative SEO. What is Negative SEO? Negative SEO is the […]
Negative SEO is real. It is possible to damage, if not destroy, a site through the use of malicious backlinks and aggressive backlink spamming. Negative SEO is a legitimate danger that can result in lost organic search visibility and revenue. But it is possible to defend against negative SEO. What is Negative SEO? Negative SEO is the […]
Of late in these pages we’ve offered semi-regular themed editions that go beyond our normal presentation of several topical subjects. This Sunday we focus on social media’s impact on politics and public policy. The rationale should be straightforward enough. As Trump rose to power with his Twitter account in tow, we’ve seen a hauntingly fresh […]