Do you spend precious time writing killer, quality content for your blog? Do you reap all the benefits from your content marketing? If not, you may not be marketing your content effectively! Unlike business websites, it does not make much sense to promote your blog through paid ads. But what other options are there? SEO […]
Social media marketing is essential for increasing traffic to your website, landing pages, blog posts, and more. Social media can help you build brand recognition, foster a community around your business, and grow your bottom line. It can also be a key driver of traffic to your website. It’s the second most frequently cited benefit, […]
Gut feel. That’s how ecommerce marketers sometimes gauge the health of their search engine optimization program. SEO contains many gray areas, for sure. But an evaluation requires data, not a hunch. Use these six methods — in order — to determine the health of your SEO program. Analyzing metrics in multiple systems yields the clearest […]
Social Media is no more just about fun, but also about easy access to learning resources and experts from various industries – all cost-effective! Here are 7 ways social media is helping education today. The preceding decade ushered in quite a few prominent changes in technology, namely social media. It began as a concept of […]
We’ve read the blogs, we’ve heard the talks, we’ve seen the case studies. Big brands are winning at SEO. They’ve got: A team of experts working on fine-tuning their tech. A world-class agency planning their next digital PR campaign. A fund for stationery that rivals your entire year’s marketing budget. It can feel demoralizing as […]
Do you think of SEO and web design as separate elements of your website? You shouldn’t. In fact, to do both correctly, they have to work together. Google cares about how your site looks and feels more than you might think it does. Even if it can’t “see” it the same way a human user can, there are benefits […]
An interesting statistic reveals that 93 percent of online experiences start with the search engine. And your rank during a search is dependent on your domain authority, which is also highly dependent on other Search Engine Optimization (SEO) factors. So, the best place to start is to invest in the SEO of your startup’s website. Check out […]
In March of last year, a whistleblower revealed that political data firm Cambridge Analytica gained improper access to private information on more than 50 million Facebook users. One month later, Facebook chief executive Mark Zuckerberg faced a congressional hearing where the social network’s data practices were the subject of intense questioning. Facebook was not the only social […]
In today’s hyperconnected world and highly competitive business environment, it’s crucial for a business to be able to reach its target audience online with its core message, products and services or latest promotions. This is where search engine optimization comes (SEO) in. If done right, and in combination with other marketing and technical strategies, SEO […]
HIGHLIGHTS Here are five technologies to look forward to, and five to worry about Apple’s HomePod is its most anticipated living room offering AI seems to have countless uses, but, it is a can of worms Is the outlook for technology in 2018 exciting – or slightly terrifying? Flip a coin, you’d be right either […]