In an exclusive conversation with PCQuest, Rohan Ayyar, Regional Marketing Manager India, SEMrush, talks about SEMrush tools and how does this tool help SME’s and Startups to generate business leads. He also talks about the role of SEO in the digital marketing world. Excerpts: Q. Can you please give the overview of the SEMrush tools […]
Q: When looking at our marketing spend, what’s more important for digital growth: SEO or social media? — Chris G., Minnesota Before consulting, I made my living as an editor in media. Each job I held taught me the same lesson: Digital growth is not about manipulating tools like search engine optimization (SEO) and social media. It’s about using them […]
In today’s hyperconnected world and highly competitive business environment, it’s crucial for a business to be able to reach its target audience online with its core message, products and services or latest promotions. This is where search engine optimization comes (SEO) in. If done right, and in combination with other marketing and technical strategies, SEO […]
You must have already heard about search engine optimization and the way it is working well for various types of online businesses. You might be wondering why SEO is so powerful such that everyone is talking about it every other day. We are going to look at the reasons why you should invest in professional SEO services […]
If you were to find a time machine, go back about 10 years, and ask me if your company needed SEO, you would hear a passionate speech full of evangelical zeal. Of course, you need SEO! Why would anyone not need SEO? SEO is the most effective form of marketing there is. And it’s the […]
It’s exciting to start a new search engine optimization (SEO) campaign, whether you’re handling all the little pieces yourself or you’re outsourcing the work to an agency. You’ll invest time and/or money in creating outstanding content, promoting that content, and restructuring your site so you’re more easily seen and categorized by search engines. Then, you can watch […]
Opinions expressed by Entrepreneur contributors are their own. When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, “Should I invest in PPC or SEO?” Related: SEO vs. PPC: Knowing Which Is Right for Your Website According to WordStream, PPC stands for pay-per-click, “a model of internet marketing in which […]
As you expand your business to customers in other countries, you might want to change your website’s content and setup. This said, you’ll find that you need to learn more about international SEO and how to implement it. International SEO, if executed the right way, can rake a huge ROI for your business. What is […]
Excessive use of social media can take a severe toll on the sleeping hours among children. According to a recent study published in a journal named Acta Paediatrica, over-use of social media is increasingly leading to shorter sleep duration among children which in turn is paving way for various disorders. For the study, the researchers […]
HIGHLIGHTS Here are five technologies to look forward to, and five to worry about Apple’s HomePod is its most anticipated living room offering AI seems to have countless uses, but, it is a can of worms Is the outlook for technology in 2018 exciting – or slightly terrifying? Flip a coin, you’d be right either […]