You’ve worked really hard to get where you are. Go ahead, toot your own horn. You deserve it. We know running your own website can be lots of hard work — and that’s not even counting the challenges, learning curves, and (probably) late nights you’ve endured in the process of getting where you are now. That being […]
Did you know that with close to 7.04 billion views, the catchy “baby shark” video has now broken the world record as the most-viewed YouTube video ever? With such a high number of views, the Pinkfong, the video’s original owners will be smiling or the way to the bank for a long while. You could, too, if […]
Your fingers take time to engage in full contact with a touchscreen. In some cases, even 30 seconds or more after placing a dry finger on the glass, your skin is still adjusting. This can lead to problems using fingerprints to access phones and getting screens to respond to your touch. Michael Adams and Brygida Dzidek […]
In a lot of ways, the landscape of search engine optimization (SEO) has changed immeasurably over the last 10 years. New technology, massive interconnectivity and better internet access around the world make SEO more relevant today than it’s ever been. With hard work, it’s possible to climb to the top of your local and even […]
Going into 2010, Rand Fishkin at MOZ predicted that over the course of the decade, Google queries would drive less and less traffic. Sure enough, Google introduced featured snippets around the middle of the decade. Featured snippets have ushered the rise of “zero click” searches, which is what happens when Google answers your question and you never […]
It is oftentimes rather easy to sometimes grow complacent as an SEO when it comes to site security, or put all of the responsibility on I.T. departments when it comes to any form of cybersecurity or hacking prevention practices. It’s a debatable topic amongst many, however, this is defiantly true: Website security, or the absence of […]
Gut feel. That’s how ecommerce marketers sometimes gauge the health of their search engine optimization program. SEO contains many gray areas, for sure. But an evaluation requires data, not a hunch. Use these six methods — in order — to determine the health of your SEO program. Analyzing metrics in multiple systems yields the clearest […]
What’s the secret to winning at SEO in 2020? If you want to outrank your competition, there are three things you will need: The best content you can produce. The best content distribution plan you can design. And the best site optimization you can muster. You know you want to excel in them all. And […]
Traffic is crucial to any online business. You can rely on your paid marketing efforts or leaning into a variety of social channels, but if you aren’t capitalizing on organic traffic, you’re missing out on a huge opportunity. Organic search accounts for 53 percent of all traffic online, so if your business doesn’t have a solid search engine […]
Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the top of the page, and more than 20 other SERP elements. While this makes the Google SERP more advertiser- and user-friendly, it means that the top organic search results […]