Anyone who works in marketing knows: unless your website reaches the first page of the search results for your desired keywords, it’s highly unlikely you’ll get the traction you need to reach the customers you want. And in a marketplace as vast and competitive as, well, the entire internet, it can feel like a pretty […]
Social media posts from parents can hurt their childrenPHOTO: ISTOCK If you’re on social media, you’re most likely bombarded every single day with an onslaught of social media updates about people’s daily lives. Many of these are from parents who may be potentially well-meaning but are engaged in extreme over-sharing about their children’s every move. […]
There’s a lesson to be learned from HBO’s hit comedy series Silicon Valley. The show tells the story of a brilliant but socially awkward programmer who launches a new company based on his groundbreaking compression algorithm. He created the algorithm to download music faster, but the tech industry picks up on its incredible potential to do much […]
If you want to take your social media marketing to the next level, Social Media Marketing World in San Diego is the place to be. From March 20 to 22, the three-day event will have some of the leading experts in social media marketing addressing everything there is to know about these marketing channels. Brought […]
2019 is going to be an amazing year for technology. Truth be told, I’ve been saying that since I started in the tech space. But every year, it holds true – there are innovations across virtually every industry. Even as a technology professional, I find it hard to keep up. So, with all the great […]
We all know how important it is to be prepared for a fire, flood, or other type of emergency. What about something that seems less dramatic, but can be equally devastating, like unemployment? You can’t dial 911 or stop, drop, and roll, but you can take steps to help minimize some of the fallout from […]
HIGHLIGHTS The new feature will include breaking news, personalities, and sports When accounts you follow go live, it will appear at top of your timeline We’re making it easier to find and watch live broadcasts: Twitter Micro-blogging platform Twitter will now show live streams and broadcasts right on top of your timeline. “We’re making it easier to […]
In an exclusive conversation with PCQuest, Rohan Ayyar, Regional Marketing Manager India, SEMrush, talks about SEMrush tools and how does this tool help SME’s and Startups to generate business leads. He also talks about the role of SEO in the digital marketing world. Excerpts: Q. Can you please give the overview of the SEMrush tools […]
Q: When looking at our marketing spend, what’s more important for digital growth: SEO or social media? — Chris G., Minnesota Before consulting, I made my living as an editor in media. Each job I held taught me the same lesson: Digital growth is not about manipulating tools like search engine optimization (SEO) and social media. It’s about using them […]
In today’s hyperconnected world and highly competitive business environment, it’s crucial for a business to be able to reach its target audience online with its core message, products and services or latest promotions. This is where search engine optimization comes (SEO) in. If done right, and in combination with other marketing and technical strategies, SEO […]